-
Mehr Bewerber!
- So begegnen Personaldienstleister erfolgreich dem Fachkräftemangel
- Narrado por: Marco Neumann
- Duración: 6 h y 18 m
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Resumen del Editor
Der Bewerbermarkt hat sich in den letzten Jahren radikal gedreht. Das bekommen HR-Manager, Recruiter und Personaldienstleister deutlich zu spüren. Dabei ist es ein Ammenmärchen, dass es "keine Bewerber" mehr gibt und der Fachkräftemarkt "völlig leergefegt" ist. Es gibt nach wie vor gute Leute, nur bewerben die sich möglicherweise woanders oder verharren in einem ungeliebten Job, weil die Alternativen ihnen zu wenig attraktiv erscheinen. "Rekrutierung ist das neue Verkaufen!", lautet die Kernthese des Autorenduos, die den zeitgemäßen Einstellungswandel in der Personaldienstleistung auf den Punkt bringt. Das heißt: Personaldienstleister müssen Bewerbern interessiert, wertschätzend und im besten Sinne "werbend" begegnen. Dann wird der viel beklagte Bewerbermangel bald der Vergangenheit angehören. In ihrem Hörbuch öffnen die erfahrenen Personalexperten Nicole Truchseß und Markus Brandl die Schatzkiste ihrer Profi-Tipps, von neuen Strategien der Bewerberansprache und -auswahl über Vorgehen und Wording im Interview bis zur geschickten Bindung vielversprechender Kandidaten und neuen Wegen im Empfehlungsmarketing.
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