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Mercadeo Inmoral [Immoral Marketing]
- Una mirada ética al mercadeo en la era digital [An Ethical Look at Marketing in The Digital Age]
- Narrado por: juliana arias
- Duración: 1 h y 51 m
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Mercadeo Inmoral [Immoral Marketing]
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Resumen del Editor
Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.
El libro profundiza en el tema del "greenwashing", "Fake News" y otras prácticas engañosas que muchas empresas utilizan para posicionarse en el mercado, pero sin realmente comprometerse con la causa o con la verdad. A través de ejemplos y casos reales, el autor muestra cómo es posible construir una marca auténtica y responsable, basada en valores sólidos y acciones concretas.
Además, el libro ofrece una guía práctica para implementar estrategias de marketing ético en la empresa, incluyendo la selección de proveedores sostenibles, la eliminación de plásticos y otros materiales contaminantes, y la promoción de la igualdad y la diversidad en la fuerza laboral.
Es tambien una llamada a la acción para todas las empresas que quieren construir una marca auténtica y responsable en un mundo cada vez más consciente. Con un enfoque práctico y ejemplos reales, es una guía indispensable para todos aquellos que quieren hacer del marketing una fuerza positiva en la sociedad.
Please note: This audiobook is in Spanish.
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