Muestra
  • Overcrowded

  • Designing Meaningful Products in a World Awash with Ideas
  • De: Roberto Verganti
  • Narrado por: Don Hagen
  • Duración: 7 h y 38 m
  • 4.2 out of 5 stars (14 calificaciones)

Prime logotipo Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Elige 1 audiolibro al mes de nuestra inigualable colección.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95 al mes después de 30 días. Cancela en cualquier momento.

Overcrowded

De: Roberto Verganti
Narrado por: Don Hagen
Prueba por $0.00

$14.95 al mes después de 30 días. Cancela en cualquier momento.

Compra ahora por $25.78

Compra ahora por $25.78

la tarjeta con terminación
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
activate_WEBCRO358_DT_T2

Resumen del Editor

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism. It does not come from outsiders, but from one person's unique interpretation.

The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful - something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.

Innovation driven by meaning is the way to create value in our current world, where ideas are abundant, but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Massachusetts Institute of Technology (P)2017 Gildan Media LLC

Lo que los oyentes dicen sobre Overcrowded

Calificaciones medias de los clientes
Total
  • 4 out of 5 stars
  • 5 estrellas
    7
  • 4 estrellas
    5
  • 3 estrellas
    1
  • 2 estrellas
    0
  • 1 estrella
    1
Ejecución
  • 4 out of 5 stars
  • 5 estrellas
    5
  • 4 estrellas
    3
  • 3 estrellas
    3
  • 2 estrellas
    0
  • 1 estrella
    1
Historia
  • 4 out of 5 stars
  • 5 estrellas
    7
  • 4 estrellas
    3
  • 3 estrellas
    2
  • 2 estrellas
    0
  • 1 estrella
    1

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Ordenar por:
Filtrar por:
  • Total
    5 out of 5 stars
  • Ejecución
    5 out of 5 stars
  • Historia
    5 out of 5 stars

Great Book

It offers a practical yet very complete guide for innovation based on meaning!!
Worth reading and reflecting on, not just in your company performance, also in everything you do.

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.

Has calificado esta reseña.

Reportaste esta reseña