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Personal branding
- Construindo sua marca pessoal
- Narrado por: Diego de León
- Duración: 10 h y 2 m
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Resumen del Editor
A última vez que você fez uma visita ao supermercado, parou para observar a quantidade de produtos que são ofertados para cada categoria? Com quantas marcas de refrigerante você se deparou? E pastas de dente, quantos tipos diferentes estavam presentes na gôndola? No mundo profissional o cenário é muito parecido. Milhares de pessoas disputam cargos e posições interessantes em empresas, e a maioria oferece os mesmos atributos: formação superior, duas línguas, especialização, experiência etc. Como se diferenciar nesse cenário tão competitivo?
Em Personal Branding- Construindo sua marca Pessoal, o premiado publicitário Arthur Bender propõe uma discussão importante sobre a criação da sua marca pessoal. Com comparações práticas às regras do marketing, mostra que é possível a qualquer pessoa criar e fortalecer a sua marca pessoal, e tornar-se único em um mercado tão competitivo. Basta saber onde você quer chegar.
Se não está satisfeito e acredita que pode melhorar ainda mais, faça como o técnico do time New York Jets, Bill Parcells, que escreveu um cartaz no vestiário do seu clube com a seguinte frase: "Não culpe ninguém! Não espere nada! Faça alguma coisa!". Isso mesmo. A responsabilidade é totalmente sua. A partir de agora, você está condenado à liberdade de escolhas. Então, vá em frente. Esse pode ser o primeiro passo para a sua grande virada profissional.
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