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Propaganda
- Narrado por: Grover Gardner
- Duración: 4 h y 42 m
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Resumen del Editor
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." (Edward Bernays)
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI became the blueprint for the marketing strategies of future wars.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.
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On the face of it, a simple book of 26 poem fables sharing one man’s wisdom. But The Prophet is so much more than that. It has inspired people from John F Kennedy to The Beatles and became the '60s Bible of counterculture – all because of the timeless truths it shared. Each poem takes a different theme – pleasure, beauty, freedom, joy and sorrow – as the fictional Al Mustapha shares his thoughts and experiences as he prepares to travel back to his island home.
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Riz Ahmed's Narraration Is So Moving!
- De Dee Tree en 09-12-21
De: Kahlil Gibran
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- De: Brené Brown
- Narrado por: Lauren Fortgang
- Duración: 10 h y 44 m
- Versión completa
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- De Leslie A Hill en 08-09-11
De: Brené Brown
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- De: Don Miguel Ruiz Jr.
- Narrado por: Charlie Varon
- Duración: 3 h y 30 m
- Versión completa
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The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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listen.. .then listen again
- De Casiano en 12-22-16
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
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The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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The Autobiography of Malcolm X
- As Told to Alex Haley
- De: Malcolm X, Alex Haley
- Narrado por: Laurence Fishburne
- Duración: 16 h y 52 m
- Versión completa
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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Audible Masterpiece
- De Phoenician en 09-10-20
De: Malcolm X, y otros
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Eight Dates
- Essential Conversations for a Lifetime of Love
- De: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, y otros
- Narrado por: James Patrick Cronin, Julie McKay
- Duración: 5 h y 9 m
- Versión completa
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Historia
Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
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What the F. Robot-reader???!?!?!
- De Anonymous User en 01-21-20
De: John Gottman PhD, y otros
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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Buddhism for Beginners
- De: Thubten Chodron, His Holiness the Dalai Lama - foreword
- Narrado por: Gabra Zackman
- Duración: 4 h y 43 m
- Versión completa
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This user’s guide to Buddhist basics takes the most commonly asked questions - beginning with “What is the essence of the Buddha’s teachings?” - and provides simple answers in plain English. Thubten Chodron’s responses to the questions that always seem to arise among people approaching Buddhism make this an exceptionally complete and accessible introduction - as well as a manual for living a more peaceful, mindful, and satisfying Life.
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Amazing introduction to Buddhism
- De chad d en 07-02-15
De: Thubten Chodron, y otros
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The Ethical Slut
- A Practical Guide to Polyamory, Open Relationships, & Other Adventures
- De: Janet W. Hardy, Dossie Easton
- Narrado por: Janet W. Hardy, Dossie Easton
- Duración: 10 h y 21 m
- Versión completa
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For anyone who has ever dreamed of love, sex, and companionship beyond the limits of traditional monogamy, this groundbreaking guide navigates the infinite possibilities that open relationships can offer. Experienced ethical sluts Dossie Easton and Janet W. Hardy dispel myths and cover all the skills necessary to maintain a successful and responsible polyamorous lifestyle.
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The information and advice is 100% totally solid!
- De Troy en 07-28-15
De: Janet W. Hardy, y otros
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The Emerald Tablets of Thoth the Atlantean
- De: M. Doreal
- Narrado por: John Marino
- Duración: 2 h y 33 m
- Versión completa
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The history of the tablets translated in the following book is strange and beyond the belief of modern scientists. Their antiquity is stupendous, dating back some 36,000 years. The writer is Thoth, an Atlantean Priest-King, who founded a colony in ancient Egypt after the sinking of the mother country. He was the builder of the Great Pyramid of Giza, erroneously attributed to Cheops. In it he incorporated his knowledge of the ancient wisdom and also securely secreted records and instruments of ancient Atlantis.
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Excellence...
- De Light Worker en 04-21-18
De: M. Doreal
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- De: Scott Lewis
- Narrado por: Madison Niederhauser, Oliver Hunt
- Duración: 31 h y 37 m
- Versión completa
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- De Kevin Potter en 05-30-19
De: Scott Lewis
Las personas que vieron esto también vieron...
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Crystallizing Public Opinion
- Complete and Original Edition
- De: Edward Bernays, Mitch Horowitz - introduction
- Narrado por: Mitch Horowitz
- Duración: 5 h y 15 m
- Versión completa
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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How Opinions are Shaped
- De Eric en 01-09-24
De: Edward Bernays, y otros
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Crystallizing Public Opinion
- De: Edward Bernays
- Narrado por: Daniel Purcell
- Duración: 4 h y 37 m
- Versión completa
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General
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Historia
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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Informative
- De Christopher Dunlock en 12-01-23
De: Edward Bernays
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Propaganda
- De: Edward Bernays
- Narrado por: Barry J. Peterson
- Duración: 3 h y 4 m
- Versión completa
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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The information transcends time.
- De Christopher Dunlock en 12-09-23
De: Edward Bernays
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Dark Psychology
- An Essential Guide to Persuasion, Manipulation, Deception, Mind Control, Negotiation, Human Behavior, NLP, and Psychological Warfare
- De: Steven Turner
- Narrado por: Rhett Samuel Price
- Duración: 6 h y 38 m
- Versión completa
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If you want to discover how people with dark personalities work and what it really takes to persuade someone, then pay attention...
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good book it's was a very informative book
- De MR Robert Claflin en 11-14-19
De: Steven Turner
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Propaganda
- The Formation of Men’s Attitudes
- De: Jacques Ellul
- Narrado por: Arthur Morey
- Duración: 15 h y 35 m
- Versión completa
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From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
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Excellent analysis on the dichotomies of propagandize media
- De Anonymous User en 04-03-21
De: Jacques Ellul
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Media Control
- The Spectacular Achievements of Propaganda
- De: Noam Chomsky
- Narrado por: Noam Chomsky
- Duración: 1 h y 9 m
- Versión completa
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General
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Narración:
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Historia
Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy - one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state", and the mass media is the primary vehicle for delivering propaganda in the United States.
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kind of a rip-off
- De el_bobito en 10-07-15
De: Noam Chomsky
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Crystallizing Public Opinion
- Complete and Original Edition
- De: Edward Bernays, Mitch Horowitz - introduction
- Narrado por: Mitch Horowitz
- Duración: 5 h y 15 m
- Versión completa
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General
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Narración:
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Historia
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
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How Opinions are Shaped
- De Eric en 01-09-24
De: Edward Bernays, y otros
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Crystallizing Public Opinion
- De: Edward Bernays
- Narrado por: Daniel Purcell
- Duración: 4 h y 37 m
- Versión completa
-
General
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Narración:
-
Historia
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
-
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Informative
- De Christopher Dunlock en 12-01-23
De: Edward Bernays
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Propaganda
- De: Edward Bernays
- Narrado por: Barry J. Peterson
- Duración: 3 h y 4 m
- Versión completa
-
General
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Narración:
-
Historia
Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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The information transcends time.
- De Christopher Dunlock en 12-09-23
De: Edward Bernays
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Dark Psychology
- An Essential Guide to Persuasion, Manipulation, Deception, Mind Control, Negotiation, Human Behavior, NLP, and Psychological Warfare
- De: Steven Turner
- Narrado por: Rhett Samuel Price
- Duración: 6 h y 38 m
- Versión completa
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General
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Narración:
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Historia
If you want to discover how people with dark personalities work and what it really takes to persuade someone, then pay attention...
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good book it's was a very informative book
- De MR Robert Claflin en 11-14-19
De: Steven Turner
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Propaganda
- The Formation of Men’s Attitudes
- De: Jacques Ellul
- Narrado por: Arthur Morey
- Duración: 15 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
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Excellent analysis on the dichotomies of propagandize media
- De Anonymous User en 04-03-21
De: Jacques Ellul
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Media Control
- The Spectacular Achievements of Propaganda
- De: Noam Chomsky
- Narrado por: Noam Chomsky
- Duración: 1 h y 9 m
- Versión completa
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General
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Narración:
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Historia
Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy - one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state", and the mass media is the primary vehicle for delivering propaganda in the United States.
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kind of a rip-off
- De el_bobito en 10-07-15
De: Noam Chomsky
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Propaganda and the Public Mind
- De: Noam Chomsky, David Barsamian
- Narrado por: Brian Jones
- Duración: 8 h y 9 m
- Versión completa
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Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. Chomsky offers insights into the institutions that shape the public mind in the service of power and profit. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives.
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Letting the Facts Speak for Themselves
- De Susie en 10-01-15
De: Noam Chomsky, y otros
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How Propaganda Works
- De: Jason Stanley
- Narrado por: Tom Parks
- Duración: 12 h y 49 m
- Versión completa
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In How Propaganda Works, Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy - particularly the ideals of democratic deliberation and equality - and how it has damaged democracies of the past.
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Categories: Politics & Social Sciences, Philosophy
- De Amazon Customer en 04-18-21
De: Jason Stanley
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Read People like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors
- How to Be More Likable and Charismatic, Book 9
- De: Patrick King
- Narrado por: Russell Newton
- Duración: 4 h y 40 m
- Versión completa
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Read People like a Book isn’t a normal book on body language or facial expressions. Yes, it includes all of those things, as well as new techniques on how to truly detect lies in your everyday life, but this book is more about understanding human psychology and nature. We are who we are because of our experiences and pasts, and this guides our habits and behaviors more than anything else. Parts of this book are like the most interesting and applicable psychology textbook you’ve ever used. Take a look inside yourself and others!
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Autist’s Guide to Marginal Social Gains
- De Anonymous User en 10-09-22
De: Patrick King
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The Crowd - A Study of the Popular Mind
- De: Gustave Le Bon
- Narrado por: John Clickman
- Duración: 6 h y 5 m
- Versión completa
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In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.
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A terrible narrator
- De Jeff Lacy en 05-27-22
De: Gustave Le Bon
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The Crowd: A Study of the Popular Mind
- De: Gustave Le Bon
- Narrado por: Joseph Gomez
- Duración: 6 h y 2 m
- Versión completa
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The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.
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A must read in terms of group psychology....
- De Alednam A Uonopk en 08-19-20
De: Gustave Le Bon
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Dark Psychology and Manipulation
- Discover How to Analyze People and Master Human Behaviour Using Emotional Influence Techniques, Body Language Secrets, Covert NLP, Speed Reading, and Hypnosis.
- De: Vincent McDaniel
- Narrado por: Vincent McDaniel
- Duración: 3 h y 44 m
- Versión completa
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Manipulation is a powerful tool, and it's not always easy to spot a manipulator. Manipulators can be very convincing, and they often get away with their behavior because people don't know how to spot them. But with the right tools and knowledge, we can learn how to protect ourselves. That’s where this audiobook comes in—it will help you learn how to analyze people and master human behavior, so you can spot a manipulator from a mile away! With this information, you can help protect yourself and those around you from being taken advantage of.
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Dark psychological techniques being used without being aware of these techniques.
- De Barbara Barros en 05-11-24
De: Vincent McDaniel
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Manufacturing Consent
- The Political Economy of the Mass Media
- De: Edward S. Herman, Noam Chomsky
- Narrado por: John Pruden
- Duración: 15 h y 24 m
- Versión completa
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In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.
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Eye opening
- De EFM en 03-24-18
De: Edward S. Herman, y otros
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Psychological Warfare
- The Ultimate Guide to Understanding Human Behavior, Brainwashing, Propaganda, Deception, Negotiation, Dark Psychology, and Manipulation
- De: Neil Morton
- Narrado por: Ivan Busenius
- Duración: 3 h y 29 m
- Versión completa
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This audiobook helps you to understand what is meant by psychological warfare, and how it affects you and the people you love.
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Brilliant, detailed
- De Newton Nesbit en 01-04-21
De: Neil Morton
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Dark Psychology and Gaslighting Manipulation
- Learn Mind Control Techniques to Influence Human Behavior. Master Dark Psychology and Manipulation to Analyze People and Defend Yourself from Abuse.
- De: William Pace
- Narrado por: Tom Cooper, Nolan Brown
- Duración: 13 h y 12 m
- Versión completa
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This course will teach you everything about the dark side of human psychology. The good, the bad, and especially the ugly elements of the mind will be highlighted in almost every aspect of this audiobook. Human behavior at its worst may be difficult for some people to swallow, but it is all real and part of life. So, if you have the stomach to be confronted with it, go ahead. It's not a course about light psychology. If you like unicorns and rainbows, then it might be better for you to stay in your comfort zone.
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Absolutely Phenomenal Viewpoint
- De Sandy kennedy en 05-09-22
De: William Pace
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The Rape of the Mind
- The Psychology of Thought Control, Menticide, and Brainwashing
- De: Dr. Joost A.M. Meerloo
- Narrado por: Chris Matthews
- Duración: 10 h y 23 m
- Versión completa
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Since 1933, when a completely drugged and trial-conditioned human wreck confessed to having started the Reichstag fire in Berlin, Dr. Joost A. M. Meerloo has studied the methods by which systematic mental pressure brings people to abject submission, and by which totalitarians imprint their subjective "truth" onto their victims' minds. And in The Rape of the Mind, he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people's minds.
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not a fan of the narrator
- De Timothy Mack en 07-24-22
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Please Stop Helping Us
- How Liberals Make It Harder for Blacks to Succeed
- De: Jason L. Riley
- Narrado por: J. D. Jackson
- Duración: 5 h y 41 m
- Versión completa
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Why is it that so many efforts by liberals to lift the Black underclass not only fail, but often harm the intended beneficiaries? In Please Stop Helping Us, Jason L. Riley examines how well-intentioned welfare programs are in fact holding Black Americans back. Minimum-wage laws may lift earnings for people who are already employed, but they price a disproportionate number of Blacks out of the labor force. Affirmative action in higher education is intended to address past discrimination, but the result is fewer Black college graduates than would otherwise exist.
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Required reading
- De Ken Larsen en 02-15-15
De: Jason L. Riley
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Psychological Warfare and Deception
- What You Need to Know About Human Behavior, Dark Psychology, Propaganda, Negotiation, Manipulation, and Persuasion
- De: Neil Morton
- Narrado por: Ivan Busenius
- Duración: 6 h y 45 m
- Versión completa
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General
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Historia
If you want to discover how to detect when some people uses lies and manipulation, then pay attention. Two manuscripts in one audiobook: Part one of this audiobook helps you to understand what is meant by “psychological warfare” and how it affects you and the people you love. Part two of this audiobook will show you how Machiavellian people are adept at hiding the truth from you, and how they manipulate, persuade, and negotiate with other people.
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Shallow overview of many broad topics
- De Povilas Kriksciunas en 01-01-23
De: Neil Morton
Lo que los oyentes dicen sobre Propaganda
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- E F
- 10-09-18
This Classic is still very relevant.
Learning how Propaganda works is so important for dealing with all the information being thrown at us today. This book will help you understand and manage it very well.
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esto le resultó útil a 7 personas
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Historia
- Arthur Prilutzki
- 05-02-18
Very basic for experienced readers
If you are active in the field of advertising or PR, you may find this book very elementary.
Yet, if you’re looking for the general understanding of “What is propaganda” (not “how to”), this book will deliver.
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esto le resultó útil a 1 persona
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- Seth T
- 01-04-19
Mostly Common Knowledge by Now: Still a few Gems
The knowledge in this book is over-indexed and overused. Nevertheless, it is a good place to start
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- Anonymous User
- 02-17-22
Propaganda about Propaganda
This book is brilliant. It’s like a car commercial on steroids. It’s literally propaganda for the art of propaganda and public relations.
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- Ifayemisi
- 08-23-22
Outdated but insightful
The stories and references are outdated but the techniques are not and are valuable to persons who have a small business and have to develop strategies for public engagement.
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- Jeffrey McKenzie
- 05-24-23
Solid read
It is a very direct observation of what propaganda his hand what it could mean to our modern society
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- J. Nolan
- 07-09-23
The narrator did the content justice!
Excellently narrated. The book is a must-experience for anyone interested in marketing, advertising or public relations.
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- tiller409
- 08-19-22
Not what I expected; ironically
Truthfully, I only listened to the first half and I’m guilty of judging a book by its cover and being a willing victim of the propaganda of that cover. It’s an older book that seems to be discussing propaganda (not surprisingly) and modern day marketing and advertising methods and their history. I assumed incorrectly that it might also deal with the modern propaganda moment of the BLM movement and the effect of the new would be tyrants of our age clothed in the vestiges of virtue signaling. Unfortunately, its a less dynamic book than that. My bad
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- Graysen Harnwel
- 04-15-22
Great book!.. (even though it's a wee bit dated)
yup, old and good. "radio is taking over the newspaper" hmmm.. yup. but the principles are undeniable.
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- J. Rinker
- 12-10-20
Intriguing book, written almost 100 years ago yet relevant for our day.
I found the theory to be relevant and not nefarious in any way. Bernays had a keen understanding of herd mentality. He sees the obvious role of propaganda in the natural world, and peels back the vail of propaganda. I also found it interesting that the first use of propaganda, was by a violent sectarian organization in the early 1600’s. He revealed the inevitability of propaganda in society and argued its virtue is not in question, but how it’s used should be. Narrator was great and easy to listen to. Influence is a powerful thing... be careful of who you give it to.
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