Renegade Marketing
12 Steps to Building Unbeatable B2B Brands
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Narrado por:
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Drew Neisser
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De:
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Drew Neisser
Acerca de esta escucha
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a 12-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
- Walk through a highly refined discovery process that culminates in finding your brand’s purpose
- Define your company’s purpose in eight words or fewer
- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
- Assemble effective marketing plans that engage employees, inspire customers, and attract new business
- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- De: John C. Bogle
- Narrado por: L. J. Ganser
- Duración: 5 h y 50 m
- Versión completa
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- De Matt en 01-31-19
De: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 7 h y 50 m
- Versión completa
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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A Very Poor Read
- De Anthony Butler en 04-14-21
De: Brendan Kane
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The Price We Pay
- What Broke American Health Care - and How to Fix It
- De: Marty Makary MD
- Narrado por: Marty Makary MD
- Duración: 9 h y 29 m
- Versión completa
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One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research and his own experience, The Price We Pay paints a vivid picture of price-gouging, middlemen and a series of elusive money games in need of a serious shake-up.
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Very important book!
- De Wayne en 05-17-21
De: Marty Makary MD
Lo que los oyentes dicen sobre Renegade Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- TheBeardAbides
- 12-07-21
Most straightforward framework I have heard so far
Maybe one of the most actionable books I have listened to as a marketer. It does a masterful job of painting the entire picture of modern marketing requirements while still including very specific and actionable insights along the entire way. About to listen to it again and share it throughout my organization.
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