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Core Media Productions
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Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
©1923 Public Domain (P)2007 Internet Business Ideas Inc.Los oyentes también disfrutaron...
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Great
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3 out of 5 stars
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Could be summarized in one sentence
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5 out of 5 stars
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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The 22 Immutable Laws of Marketing
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- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,740
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Historia4.5 out of 5 stars 1,720
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4 out of 5 stars
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Highly recommended, but could use an update.
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De: Al Ries, y otros
Lo que los oyentes dicen sobre Scientific Advertising
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Michael Reese
- 01-07-15
Great book
I was introduced to this book 12 years ago from a coach. I admit I never read it. After phone call with Jay Abraham, I took his recommendation to read it. He actually recommended that I readi the book literally seven times. I now see why this book has been a cornerstone to legendary marketers.
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esto le resultó útil a 4 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Bernie Dumonceaux
- 10-19-15
Original Advertising. this is what I would call it
Original data on Advertising. This book gives the basic original concepts on Advertining. I is a must read as it is always good to have the basic concepts in a field of endeavour.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- David Johnson
- 10-09-14
Editing Errors Aside Its Still A Must Read
Would you recommend this audiobook to a friend? If so, why?
Selling your story is always important. This is one of the best advertising books I have seen, I read fairly profusely, and have done very well in business. I hear the critics, but honestly it's not perfect but amazing nonetheless. It's also nice because it's concise.
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esto le resultó útil a 4 personas
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Al
- 10-01-12
So empty book with tons of beautiful words
I listened till the end and got almost nothing useful, for example, the author said:
We need training, we need good tools.
I would ask: what training? what tools? The book is so empty! so vague!
It's like a politician saying: We need to save our country!
But How?
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esto le resultó útil a 2 personas