Secrets & Dreams. (Spanish Edition)
Secretos del sueño que Alejandro Zozaya convirtió en un imperio hotelero [Secrets of the Dream That Alejandro Zozaya Turned into a Hotel Empire]
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Secrets & Dreams. (Spanish Edition)
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Narrado por:
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Mauricio Pérez Castillo
Acerca de esta escucha
Si usas zapatos grandes, te crecen los pies.
Secrets & Dreams es la historia de Alejandro Zozaya, el mexicano que construyó un imperio hotelero y salvó el turismo nacional en más de una ocasión, escrita a partir de las entrevistas que tuvo con el reconocido periodista especializado en negocios y turismo, Carlos Velázquez Mayoral. 2.7 mil millones de dólares fue la oferta que Hyatt hizo a Zozaya para comprar Apple Leisure Group, el consorcio hotelero que más estadounidenses atrae a México, cuyo éxito recae en la operadora AMResorts y marcas como Secrets y Dreams, bajo el modelo todo incluido de lujo, particularmente efectivo en las crisis y que se ha implementado en destinos de playa en México, el Caribe, Centroamérica y España.
Su trayectoria comenzó cuando su familia perdió su casa a causa del terremoto de 1985 y se convirtió en una oportunidad económica durante un viaje de mochilero, cuando descubrió su pasión por la hotelería y los restaurantes, carrera que empezaría de cero en Grupo Posadas, lavando platos y limpiando cuartos en los hoteles que años más tarde terminaría dirigiendo. Alejandro entendió el poder de crear y dirigir la demanda, de desarrollar una plataforma estratégica de negocios y de influir en la economía.
De ahí que haya jugado roles protagónicos en las últimas crisis del sector, incluyendo las pandemias por influenza AH1N1 y por covid-19, no sólo como líder de opinión, sino proponiendo estrategias de recuperación y fomentando la colaboración entre los empresarios del sector. En este libro, Alejandro, a través de la pluma de Carlos Velázquez, compartirá estos y otros aprendizajes que sin duda resultarán útiles para los jóvenes emprendedores
Please note: This audiobook is in Spanish.
©2022 Carlos Velázquez Mayoral (P)2022 Penguin Random House Grupo Editorial S.A. de C.V.Relacionado con este tema
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Lo que los oyentes dicen sobre Secrets & Dreams. (Spanish Edition)
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Sandor Winkler
- 11-28-22
Una historia que cualquier hotelero debe conocer
Una excelente historia de innovación y voluntad para actuar en el momento preciso, sin importar lo que diga la tradición y la “vieja escuela”. Honra a todos los personajes involucrados en su increíble historia. Lo termine en dos dias.
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