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Narrado por:
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Tabea Scholz
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De:
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Petra Wüst
Acerca de esta escucha
Was haben Marken und Manager gemeinsam? Ob es nun um Klamotten oder Autos geht, es gibt immer bestimmte Marken, die jedem bekannt sind. Und bei angesehenen Marken bringt der Name auch Vertrauen in das Produkt mit sich. Dasselbe gilt auch für erfolgreiche Manager, die mit ihrer charismatischen Anziehungskraft ein bestimmtes Image ausstrahlen.
Aber wie wird man zu einer solchen Persönlichkeit? Petra Wüst nutzt die Methoden und Prozesse des Markenmanagements und überträgt diese auf die Gestaltung einer Marke für die eigene Persönlichkeit. In fünf leicht erklärlichen Schritten erklärt sie, wie Führungskräfte sich als starke Marke positionieren können.
©2007 SAGA Egmont (P)2019 SAGA EgmontRelacionado con este tema
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5 out of 5 stars
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Excellent!
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