Social Business by Design
Transformative Social Media Strategies for the Connected Company
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Social Business by Design
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Narrado por:
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Keith Silverstein
Acerca de esta escucha
From the Dachis Group - the global leader in social business - comes the groundbreaking audiobook on transformative social business strategies.
Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy and maximize its impact. This audiobook:
- Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
- Features examples from high-profile companies, such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, who have implemented social business strategies
- Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions
Containing actionable, high-impact techniques that save time and the bottom line, Social Business by Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2012 John Wiley & Sons, Inc (P)2012 Audible, Inc.Los oyentes también disfrutaron...
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Best book I have read on Digital Transformation
- De Holistic Health en 10-20-17
De: Isaac Sacolick
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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General4 out of 5 stars 191
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Narración:4.5 out of 5 stars 165
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Historia4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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General4 out of 5 stars 116
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Narración:4.5 out of 5 stars 101
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Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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2 out of 5 stars
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
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General4.5 out of 5 stars 47
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Narración:4 out of 5 stars 41
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Historia4 out of 5 stars 42
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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1 out of 5 stars
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Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
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The Supply Chain Revolution
- Innovative Sourcing and Logistics for a Fiercely Competitive World
- De: Suman Sarkar
- Narrado por: Christopher Lane
- Duración: 5 h y 32 m
- Versión completa
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General4 out of 5 stars 250
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Narración:4.5 out of 5 stars 212
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Historia4 out of 5 stars 209
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
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informative but dry
- De Justin en 01-01-18
De: Suman Sarkar
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 241
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Narración:4.5 out of 5 stars 192
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Historia4.5 out of 5 stars 191
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 72
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Historia4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Human + Machine
- Reimagining Work in the Age of AI
- De: Paul R. Daugherty, H. James Wilson
- Narrado por: Jamie Renell
- Duración: 5 h y 55 m
- Versión completa
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General4 out of 5 stars 333
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Narración:4.5 out of 5 stars 284
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Historia4 out of 5 stars 284
Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?
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3 out of 5 stars
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A golf course book
- De C. Surdak en 07-30-18
De: Paul R. Daugherty, y otros
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- De: Thomas M. Siebel
- Narrado por: Thomas M. Siebel
- Duración: 9 h y 8 m
- Versión completa
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General4.5 out of 5 stars 423
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Narración:4 out of 5 stars 346
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Historia4.5 out of 5 stars 346
The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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5 out of 5 stars
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The bible for your Digital Transformation projects
- De GR7381 en 07-19-19
De: Thomas M. Siebel
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
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General4 out of 5 stars 83
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Narración:4 out of 5 stars 68
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Historia4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
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The Fourth Industrial Revolution
- De: Klaus Schwab
- Narrado por: Nicholas Guy Smith
- Duración: 5 h y 32 m
- Versión completa
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General4 out of 5 stars 650
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Narración:4.5 out of 5 stars 552
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Historia4 out of 5 stars 552
World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
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1 out of 5 stars
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Friendly reminding : On August 15th, 1971, the dec
- De steve white en 03-24-21
De: Klaus Schwab
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- De: John Rossman
- Narrado por: Jeff Cummings, John Rossman
- Duración: 9 h y 10 m
- Versión completa
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General4.5 out of 5 stars 223
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Narración:4.5 out of 5 stars 188
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Historia4.5 out of 5 stars 188
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
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A must read if you really want to innovate like Amazon
- De Npino en 05-19-19
De: John Rossman
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 191
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Narración:4.5 out of 5 stars 150
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Historia4.5 out of 5 stars 150
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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3 out of 5 stars
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doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
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General4 out of 5 stars 90
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Narración:4.5 out of 5 stars 74
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Historia4 out of 5 stars 73
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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1 out of 5 stars
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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The Future Workplace Experience
- 10 Rules For Mastering Disruption in Recruiting and Engaging Employees
- De: Jeanne Meister, Kevin Mulcahy
- Narrado por: Nancy Linari
- Duración: 9 h y 52 m
- Versión completa
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General4.5 out of 5 stars 32
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Narración:4.5 out of 5 stars 32
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Historia4.5 out of 5 stars 31
Bestselling author of The 2020 Workplace Jeanne Meister returns with a powerful guide to mastering a new set of workplace disruptions, detailing the skills you need to thrive in today's hyper-competitive and rapidly changing business environment. Along with co-author Kevin Mulcahy, Meister presents step-by-step advice to recruiters on how to prepare for a more transparent world of work, develop a new set of leadership skills, and anticipate future trends and changes across industries.
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5 out of 5 stars
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A look into the future of the corporate world
- De Amir en 12-08-16
De: Jeanne Meister, y otros
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 74
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Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon