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Resumen del Editor
Digital marketing takes you straight to the crossroads of digital marketing and business development. This is the view of an insider of what marketing agencies and companies do in the future to help brands connect with the most important people (their current and prospective customers).
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Whether you're trying to change your business to the digital age or you're a marketer who knows how to reach your customers digitally, this important book includes all you need to prepare.
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Historia5 out of 5 stars 216
When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?
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5 out of 5 stars
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Thank you…
- De Jay R Ewing en 06-24-24
De: Leon Neyfakh, y otros
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This Is Not a Game with Marc Fennell
- De: Marc Fennell
- Narrado por: Marc Fennell
- Duración: 3 h y 19 m
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4.5 out of 5 stars 106
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Historia4.5 out of 5 stars 106
This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
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5 out of 5 stars
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WOW!
- De pondo en 05-09-24
De: Marc Fennell
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Superintelligence
- Paths, Dangers, Strategies
- De: Nick Bostrom
- Narrado por: Napoleon Ryan
- Duración: 14 h y 17 m
- Versión completa
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General4 out of 5 stars 4,293
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Narración:4 out of 5 stars 3,707
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Historia4 out of 5 stars 3,668
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.
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5 out of 5 stars
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Colossus: The Forbin Project is coming
- De Gary en 09-12-14
De: Nick Bostrom
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 1,237
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Narración:4.5 out of 5 stars 1,052
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Historia4.5 out of 5 stars 1,038
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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3 out of 5 stars
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Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
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Doom Guy
- Life in First Person
- De: John Romero
- Narrado por: John Romero
- Duración: 17 h y 4 m
- Versión completa
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General5 out of 5 stars 253
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Narración:5 out of 5 stars 214
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Historia5 out of 5 stars 214
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
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5 out of 5 stars
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Intimate stories of gaming history in First Person
- De Emyli en 07-28-23
De: John Romero
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The Grid
- The Fraying Wires Between Americans and Our Energy Future
- De: Gretchen Bakke
- Narrado por: Emily Caudwell
- Duración: 11 h y 8 m
- Versión completa
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General4.5 out of 5 stars 1,303
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Narración:4.5 out of 5 stars 1,123
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Historia4.5 out of 5 stars 1,120
The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
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2 out of 5 stars
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A disappointment
- De Ronald en 09-24-16
De: Gretchen Bakke
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- De: Nicholas Kardaras PhD
- Narrado por: Jonathan Davis
- Duración: 11 h y 5 m
- Versión completa
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General4.5 out of 5 stars 285
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Narración:4.5 out of 5 stars 247
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Historia4.5 out of 5 stars 247
In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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1 out of 5 stars
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Fear Mongering - a modern day Mazes and Monsters
- De Veronica en 11-03-20
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Hackers: Heroes of the Computer Revolution
- 25th Anniversary Edition
- De: Steven Levy
- Narrado por: Mike Chamberlain
- Duración: 20 h y 23 m
- Versión completa
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General4.5 out of 5 stars 1,935
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Narración:4.5 out of 5 stars 1,713
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Historia4.5 out of 5 stars 1,709
Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.
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5 out of 5 stars
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Remember Why You Got Into Computing
- De Dan Collins en 07-01-16
De: Steven Levy
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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- De: Jason McDonald PhD
- Narrado por: Michael Goodrick
- Duración: 14 h y 37 m
- Versión completa
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General4 out of 5 stars 103
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Narración:4 out of 5 stars 86
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Historia4 out of 5 stars 85
Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....
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5 out of 5 stars
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Great SM Reference
- De Anne en 12-31-18
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No Place to Hide
- Edward Snowden, the NSA, and the U.S. Surveillance State
- De: Glenn Greenwald
- Narrado por: L. J. Ganser
- Duración: 9 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,925
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Narración:4.5 out of 5 stars 2,603
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Historia4.5 out of 5 stars 2,597
In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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3 out of 5 stars
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Best Read in Print Format
- De Alfredo Ramirez en 11-22-14
De: Glenn Greenwald
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The Complete Software Developer's Career Guide
- How to Learn Programming Languages Quickly, Ace Your Programming Interview, and Land Your Software Developer Dream Job
- De: John Sonmez
- Narrado por: John Sonmez
- Duración: 20 h y 4 m
- Versión completa
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General4.5 out of 5 stars 1,006
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Narración:4.5 out of 5 stars 882
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Historia4.5 out of 5 stars 870
Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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2 out of 5 stars
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The Complete Bro-grammer's Career Guide
- De Leels en 09-18-19
De: John Sonmez
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- De: Marc Levinson
- Narrado por: Adam Lofbomm
- Duración: 12 h y 20 m
- Versión completa
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General4.5 out of 5 stars 664
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Narración:4.5 out of 5 stars 538
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Historia4.5 out of 5 stars 541
In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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4 out of 5 stars
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Fascinating Topic sometimes lost in minutiae
- De zombie64 en 07-15-14
De: Marc Levinson
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Click Here to Kill Everybody
- Security and Survival in a Hyper-connected World
- De: Bruce Schneier
- Narrado por: Roger Wayne
- Duración: 8 h y 6 m
- Versión completa
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General4.5 out of 5 stars 337
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Narración:4.5 out of 5 stars 294
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Historia4.5 out of 5 stars 292
Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers - from home thermostats to chemical plants - are all online. All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: Cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid. In Click Here to Kill Everybody, renowned expert and best-selling author Bruce Schneier examines the hidden risks of this new reality.
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3 out of 5 stars
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Same old Bruce
- De Fausto Cepeda en 04-03-19
De: Bruce Schneier
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Prediction Machines
- The Simple Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: LJ Ganser
- Duración: 7 h y 50 m
- Versión completa
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General4.5 out of 5 stars 1,274
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Narración:4.5 out of 5 stars 1,092
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Historia4 out of 5 stars 1,089
Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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3 out of 5 stars
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Not sure what I was expecting, but underwhelmed
- De William J Brown en 09-27-18
De: Ajay Agrawal, y otros
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Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- De: Kathleen Hale
- Narrado por: Therese Plummer
- Duración: 9 h y 31 m
- Versión completa
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General4.5 out of 5 stars 373
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Narración:4.5 out of 5 stars 329
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Historia4.5 out of 5 stars 329
On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
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3 out of 5 stars
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Excellent narration
- De Pink Amy en 08-21-22
De: Kathleen Hale
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Super Pumped
- The Battle for Uber
- De: Mike Isaac
- Narrado por: Holter Graham, Mike Isaac
- Duración: 12 h y 52 m
- Versión completa
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General4.5 out of 5 stars 1,929
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Narración:4.5 out of 5 stars 1,612
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Historia4.5 out of 5 stars 1,606
A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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2 out of 5 stars
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A forced narrative and a bad version of Bad Blood
- De Benji en 09-09-19
De: Mike Isaac
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- De: Safiya Umoja Noble
- Narrado por: Shayna Small
- Duración: 6 h y 21 m
- Versión completa
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General4.5 out of 5 stars 376
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Narración:4.5 out of 5 stars 318
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Historia4.5 out of 5 stars 316
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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5 out of 5 stars
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Read this book. Tell everyone you know about it.
- De Joshua Daniel-Wariya en 06-06-19
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Sex, Race, and Robots
- How to Be Human in the Age of AI
- De: Dr. Ayanna Howard
- Narrado por: Amandla Stenberg
- Duración: 6 h y 15 m
- Grabación Original
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General4.5 out of 5 stars 429
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Narración:4.5 out of 5 stars 369
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Historia4.5 out of 5 stars 369
In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.
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3 out of 5 stars
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Will not return
- De bilihor en 12-26-20