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Starbucks навсегда. Как спасти бизнес, не потеряв душу
- Говард Шульц, Джоанна Гордон. Ключевые идеи книги
- Narrado por: Малашко Екатерина
- Duración: 39 m
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Starbucks навсегда. Как спасти бизнес, не потеряв душу
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Resumen del Editor
Во время кризиса 2008 года в США одновременно закрылось 7000 кофеен Старбакс. Так началась реорганизация предприятия, утратившего глубинный смысл своего существования. Генеральный директор Starbucks Говард Шульц описывает картину общемировой рецессии, которая коснулась всех рыночных игроков. Упадок предприятия был связан не только с ней. Компания, созданная, чтобы вдохновлять людей на новый день, постепенно превратилась в сеть обыкновенных забегаловок. Там продавали кофе без любви. Книга о Старбаксе - это откровенная задокументированная история о воссоздании мощного всемирного бренда. Вместо заботы о прибылях - новая философия лидерства. Вместо победы любой ценой - правильный путь к победе. Книга вселяет надежду на то, что достичь успеха можно в любые, даже самые темные времена.
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