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The Creative Entrepreneur
- A Guide to Building a Successful Creative Business From Industry Titans
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The Creative Entrepreneur
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Resumen del Editor
Learn from experts how business empowers creativity and ways to increase the quality of your ideas, convince people to support your vision and achieve success.
“Business” doesn’t have to be a dirty word in the creative sector. It is by harnessing business that creative people empower themselves to bring their full creative vision to life. Business is the servant, not the master, of bringing creativity into the world.
The Creative Entrepreneur focuses on the stories of high-profile creative leaders, with these vital voices showing that creators are also entrepreneurs, who harness business to achieve success. Through real-life case studies, insightful analysis, accessible commentary and takeaways, this audiobook will empower creative people to use business to their advantage, develop strategies to break down creative blocks, increase the quality and quantity of your ideas, and convince people to support your vision.
Chapters include: Building Your Brand, The Business Plan, Marketing, Mindset, Mentors and more.
Case studies include: Nile Rodgers, Roksanda Ilincic, Thomas Heatherwick, Ruthie Rogers, Andy Harries and more.
Carolyn Dailey is the founder of Creative Entrepreneurs, a first-of-its-kind online community empowering creatives to grow successful businesses. Carolyn has collaborated with creatives including architect Zaha Hadid, makeup artist Charlotte Tilbury, fashion designer Bella Freud, grime music leader Jamal Edwards and Second Home founder Rohan Silva, to name a few. Previously, Carolyn spent over 20 years helping HBO, CNN, Warner Bros. and Time Inc. expand their reach in Europe. She has given lectures at institutions including Central St Martins and Cambridge University, and regularly appears on Sky News.
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