The Ethical Imperative

Leading with Conscience to Shape the Future of Business

De: Andrew C.M. Cooper, Deborah Pollack-Milgate - foreword by

Narrado por: Mirron Willis

Duración: 11 h y 14 m

Resumen del Editor

In an era marked by increasing profiteering and inequality, The Ethical Imperative offers a compelling alternative vision-one where companies champion the collective prosperity of employees, shareholders, and communities. Andrew C. M. Cooper, a distinguished executive, leverages over twenty academic studies and fifty years of research to challenge the status quo. He exposes the critical threat of public disengagement from businesses and institutions, urging a departure from outdated, profit-only models that harm corporations, consumers, and communities alike.

You'll find:

- Five strategies you can employ to transform your organization into a beacon of trust and social responsibility

- Techniques for navigating the age of social media and creating an authentic brand

- Actionable tools to help your organization move beyond exclusively short-term profit-driven models of growth

Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles.

©2024 John Wiley & Sons (P)2024 Ascent Audio

A thoughtful narrative

Business is changing as generations change. This book gives great color to that change and should be read by emerging business leaders.