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The Political Brain
- The Role of Emotion in Deciding the Fate of the Nation
- Narrado por: Anthony Heald
- Duración: 16 h y 35 m
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Resumen del Editor
In politics, when reason and emotions collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.
The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a 21st-century understanding of how the mind and brain really work.
Reseñas de la Crítica
"This is the most interesting, informative book on politics I've read in many years...whether you're an interested voter or a candidate for public office, you have to read this book." (Bill Clinton)
"In the last several months, [Westen] has gone from a politically inclined nobody to a hot ticket." ( Los Angeles Times)
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Lo que los oyentes dicen sobre The Political Brain
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Damion Brown
- 02-27-16
very good alternative view of voter behaviour
very biased towards democtatic party views, but underlying principles are interesting and potentially useful for politcial strategy
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- M. Kettell
- 02-02-08
Hostage to Emotion
Well, someone finally tells me why "W" managed to get elected. The theory is that Republicans have been connecting emotionally with the electorate and the Democrats have been talking issues. Emotions rule. Makes sense to me. Since I listened to this book, I've been watching the primary campaigns--looking for strategies mentioned in the book. If you are interested in politics and the coming campaigns, you ought to buy this book.
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- G. Stewart
- 03-31-12
Studies show 85% of decision is emotional.
Would you listen to The Political Brain again? Why?
Best book to understand why facts seem to not matter in our politics. Illustrates how bad Kerry and Gore ran their campaigns. The book was written before Obama won, and we can see that Obama didn't make these mistakes and he is now president.
What was one of the most memorable moments of The Political Brain?
Liberals have to abandon their facts only approach, and bring in an all-of-the-above strategy including emotion... if not mostly emotion.
Fishers and Hunters should be on the dems environmental side, and yet the dems don't play this to them, ceding to NRA.
Example - put some emotion to dems pro-choice argument.
Pro life people support making a girl carry a baby even if she was raped by her father.
What about Anthony Heald’s performance did you like?
Perfect.
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- Avid Reader
- 09-18-18
Everyone will like this
The author is unabashedly a Democrat. However, I think this book will be of interest to anybody regardless of what party they’re in.
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- Michael
- 03-04-08
Informative yet flawed
This book had a few interesting tidbits, but can be summed up as “Emotions persuade more effectively than ideas. Republican politicians have used strong emotional messages while Democrats have been using Ideas.” Well, sure. When it got to making suggestions of what “liberals” could do to communicate using emotional language the book seemed to break down. I found the author misguided. One example – the author contends that on the issue of gun control liberals must point out that owning guns for protection against unjust government is equivalent to owning guns to kill police and soldiers. This argument misses the point (and would not work). History is clear that an armed population discourages unjust government, and in the very worst case, the guns of a free people should be turned against unjust police or soldiers. The author does not really explain what liberals should do, other than to be like Bill Clinton – easier said than done.
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- John Chambers
- 09-05-19
Informative but Partisan
A scientific roadmap for political rhetoric that could be useful to members of all parties. But all readers should be aware going in that the bent is decidedly (and openly) Democratic centrism. If you're of another political persuasion, you may have to take a few breaks; but the journey will ultimately be rewarding.
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- NuWriter
- 03-04-12
Tells you why (less qualified) candidates win
Where does The Political Brain rank among all the audiobooks you’ve listened to so far?
Top 20
What was one of the most memorable moments of The Political Brain?
Discussing the Bush-Gore debates
Was this a book you wanted to listen to all in one sitting?
No,
Any additional comments?
Very good analysis of the need for candidates to connect with voters on an emotional level and what happens when they try to be
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Ejecución
- Family Account
- 11-26-18
More Democrats need to learn this!
This book explains why Democrats win on the facts and issues, but lose elections. It's even more needed in Trump's " alternative facts" presidency. This book, written in 2007, explains exactly how to counter his brand of evil.
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Historia
- James
- 09-05-16
Interesting Book
It's a little out of date, but the psychology behind the politics is fascinating. We'll worth reading for anyone who votes.
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- David S.
- 07-09-16
It is a very good insight to how politicians think
I recommend it even to the person who is intending to market their product or services to the public.
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esto le resultó útil a 3 personas