The Starbucks Experience

5 Principles for Turning Ordinary into Extraordinary

De: Joseph A. Michelli

Narrado por: Dick Hill

Duración: 52 m

Resumen del Editor

Wake up and smell the success!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty - all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there - the "partners" - and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to:

• Reach out to entire communities
• Listen to individual workers and consumers
• Seize growth opportunities in every market
• Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best - and be the best - The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

©2006 Joseph A. Michelli (P)2006 McGraw Hill-Ascent Audio

underwhelming

don't waste your time, money or credits on the book. audio ended during a quote from Hoawrd Schultz abruptly. thought it would focus more on the practicality of business instead focused on the batista making drinks.