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Unfollow! (German edition)
- Wie Instagram unser Leben zerstört
- Narrado por: Marylu Poolman
- Duración: 5 h
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Reseñas editoriales
Klick, Swipe, Like
Heute schon gescrollt und geklickt? Vielleicht zwei-, drei-, zehn- oder hundertmal bunte Bilder und Stories gecheckt? Und nebenbei mitgeschnitten, wie oft andere die eigenen Posts gesehen, bewertet oder kommentiert haben? Für das Handelsblatt startet die Journalistin Nena Schink einen nicht ganz ungefährlichen Selbstversuch in der Wunderwelt des schnellen Aufstiegs, der bunten Bilder und der konstanten Präsenz im richtigen Licht und Filter. Doch ihre geplante Influencer-Reportage gerät aus dem Ruder. Wie ungesund ausgelagerter Selbstwert, zerfaserte Aufmerksamkeit und verschwendete Lebenszeit im Social-Media-Klickstrom sein können, merkt sie ziemlich schnell am eigenen Leib. Denn wer sich vom Abgleich mit der Außenwelt abhängig macht, wird automatisch selbst zum Produkt - Dauervermarktungsdruck inklusive. Als Schink schließlich die Notbremse zieht, spürt sie, wie befreiend eine Digitaldiät sein. Also - Notifications aus, Wahrnehmung an und raus ins echte Leben jenseits des Bildschirms!
Resumen del Editor
Nena Schink ist süchtig. Ihre Droge: Instagram. Alles beginnt mit einem Experiment: Für das Jugendportal vom Handelsblatt soll sie selbst zur Influencerin werden. Nena, die sich sonst wenig um die Meinung anderer schert, bettelt nun bei ihren Freundinnen um Likes und Kommentare. Sie räkelt sich vierzig Minuten lang im Bikini auf einer Wassermelonen-Luftmatratze, die sie nur fürs Foto mit in den Urlaub genommen hat.
All das kostet sie Zeit. Lebenszeit. Zwei Stunden täglich. 14 Stunden wöchentlich. 672 Stunden jährlich. Das sind 28 Tage, ein ganzer Monat. Verschwendet an Instagram. Nena beginnt sich zu fragen: Warum sexualisiert sich eine Generation, die alle Chancen hat, freiwillig? Wieso machen wir uns abhängig von einer virtuellen Scheinwelt? Für die Influencerinnen ist Instagram ein Geschäft. Mehr nicht. Die Währung: Follower und Likes. Aber worin besteht eigentlich ihr Job? Warum investieren große Mode- und Kosmetikfirmen Tausende von Euros in die Mädchen hinter den Accounts?
Nena will es wissen, taucht ein in die funkelnde Instagram-Welt, trifft die Influencerinnen in der Realität, besucht ihre glitzernden Events und beschließt, etwas gegen diese Scheinwelt zu unternehmen. In ihrem Buch zeigt sie auf, warum wir Instagram anders nutzen müssen. Inklusive Lösungsvorschlägen für die eigene Instagram-Nutzung. Ihre Botschaft: Hör auf ein Follower zu sein. Werde zum Influencer deines eigenen Lebens.
>> Diese ungekürzte Hörbuch-Fassung genießt du exklusiv nur bei Audible.
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