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Unternehmensphilosophie nach Enzo Ferrari [Company Philosophy According to Enzo Ferrari]
- Vom Motorsport zu Management [From Motorsport to Management]
- Narrado por: Rolf Schäfer
- Duración: 9 h y 46 m
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Unternehmensphilosophie nach Enzo Ferrari [Company Philosophy According to Enzo Ferrari]
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Resumen del Editor
„Eine Inspiration für Manager, Führungskräfte und alle, die sich für das Leben von Enzo Ferrari interessieren.“
1898 in der norditalienischen Stadt Modena geboren, lebte Enzo Ferrari seinen Traum und gründete den berühmtesten Sportwagenhersteller der Welt. Dieses Buch analysiert, wie er seine Ziele mit als modern geltenden Konzepten erreicht hat oder wo Führungstheorien, emotionale Intelligenz, Wirtschaftsethik, Kundenorientierung und Nachhaltigkeit bereits zu Beginn des letzten Jahrhunderts Leitprinzipien der Wirtschaft waren.
Nach seinen eigenen Worten und unter Bezugnahme auf Parallelen zur italienischen Geschichte glaubte er, in der falschen Zeit zu leben. Aber abgesehen von Il Commendatores Sonnenbrille präsentiert ihn dieses Buch als überraschend modernen Entrepreneur, der, bewusst oder unbewusst, gemäß den neuesten Geschäfts- und Führungsmodellen handelte, was durch Schlüsselentscheidungen seines Unternehmens, einschließlich des Rennteams, bestätigt wurde.
Das Buch nimmt Rennentscheidungen und Fahrzeugentwicklung nicht nur als Beispiel, inklusive vieler Abbildungen, sondern setzt sie in Bezug zu seiner persönlichen Geschäftsphilosophie.
Please note: This audiobook is in German.
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