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e-Commerce
- Tendencias 20-25 Encuentra Productos, Crea Valor, Vende y Triunfa
- Narrado por: Valentín López
- Duración: 56 m
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Resumen del Editor
¿Quieres viajar con tu familia y amigos por el mundo mientras vives desde cualquier lugar con lo que te gusta?
Tendencias 20-25 te acerca a una mentalidad ganadora con respecto a tu e-commerce. ¿Dónde quieres posicionarte? ¿Cómo encontrar productos ganadores? ¿Cómo convertir más? ¿Cómo hacer Funnels de ventas? ¿Qué técnicas emplear para subirte a las tendencias? ¿Cómo manejar la distribución? ¡Y mucho más!
Los próximos años serán cruciales para que te subas a una de las siguientes olas:
- La realidad aumentada y realidad virtual,
- 5G y el comercio en telefonía móvil,
- Automatizar procesos e inteligencia artificial,
- Voice services y sus consecuencias para el e-commerce,
- Big data o macrodatos al servicio de las empresas,
- Research Online, Purchase Offline (ROPO),
- Social Commerce. Venta en redes sociales,
- Marketplaces vs. e-commerce puro o con marca personal,
- Direct to Consumer (D2C),
- Blockchain. Tecnología que hay detrás, Ciberseguridad,
- Métodos de pago. Pasarelas y sistemas virtuales,
- Chatbots: Mensajería, atención al cliente y venta,
- Cambios en las opciones de envío de productos,
- La logística y distribución del futuro,
- Responsabilidad social, eco, medio ambiente, micro nichos de mercado, target específico.
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