FREE Invisible to In Demand Traning: https://portal.mybump2baby.com/courses/offers/e7194f63-1e64-48ff-8ade-0e104c37644d

Ready to uplevel? https://sites.mybump2baby.com/the-digital-marketing-playground

Are local families searching for your business right now but not finding you? In this episode, Carla Lett shares three simple but powerful things you can do this week to make sure your baby or parenting business shows up when parents are searching locally on Google.

No tech background needed. No big budget required. Just a little time, intention, and the right strategy.

In this episode you will learn:

How to claim and fully complete your Google Business Profile so Google knows you mean business. Why your profile needs to be active and how staying consistent can help you outrank competitors who have been around far longer than you. The exact approach to getting more Google reviews and why replying to every single one is not just good manners, it is an SEO strategy.

Whether you offer classes, one-to-one support, or online courses, this episode will help more of the right families find you, even while you are off the clock.

Ready to go deeper? Grab Carla's free 30-minute masterclass, From Invisible to In Demand, including her Trello board and workbook, at the link below.

Want the full step-by-step framework? Come and join The Digital Marketing Playground at the link below.

That description is written to work both as a show description and as a social media caption if you want to repurpose it. Want me to write you a few social posts to go alongside the episode launch too?

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Grab the free From Invisible to In Demand masterclass, workbook, and Trello content planning board mentioned in this episode:

Complete survey here

If you have been posting consistently and still not getting the enquiries your business deserves, this episode is going to change the way you think about your content.

This week Carla Lett, founder of MyBump2Baby and The Digital Marketing Playground, is talking about one of the most powerful and most underused content strategies in the parent business space — nurturing your audience.

Carla shares the exact exercise she teaches inside The Digital Marketing Playground to help parent businesses create content that builds deep connection, grows trust, and turns followers into loyal, long-term clients.

In this episode you will learn:

Why most parent business content is missing the most important ingredient

What nurture content actually is and why it converts better than any other type

A powerful five-step exercise to help you create nurture content that feels authentic and genuinely resonates with your ideal client

Why sharing your story is not oversharing — it is the most strategic thing you can do for your business

Plus, Carla shares her own deeply personal story of why she started MyBump2Baby and the emotions that drove her to build one of the UK's leading parenting platforms.

This one is worth listening to twice.

Grab the free From Invisible to In Demand masterclass, workbook, and Trello content planning board mentioned in this episode:

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Link to The Growth Nest

Link to goal setting workshop

Link to join / info page for Digital Marketing Playground

This episode is your simple reset for May. If things felt messy over Easter or you’ve fallen off track a bit… you’re not behind. You’re just getting started again.

Carla walks you through how to refocus, get clear on your goals, and create content that actually connects with parents — without feeling like you need to post every single day.

She shares a real-life reminder of why vision boards and goals matter (including a slightly spooky caravan story 👀), and why checking back in with what you want makes everything feel easier.

You’ll also get:

• A gentle nudge to revisit your goals (or finally set some)
• A simple way to stay consistent without burnout
• Easy weekly content structure ideas (so you’re not staring at a blank screen)
• A reminder of why knowing your ideal client changes everything

Then we move into May content ideas you can actually use — built around awareness days that help your audience feel seen, understood, and supported.

Think:

• Maternal Mental Health Awareness Week
• International Day of Families
• Women’s Health Month

Carla shows you how to turn these into posts that feel natural, not forced — whether that’s sharing your story, client experiences, or simple tips.

And here’s the bit people forget…

You don’t have to do it all alone.

She talks about using collaborations, guest experts, and simple content batching to make things feel lighter while still showing up consistently.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

This week on the MyBump2Baby Business Podcast, Carla Lett is talking about one of the most underestimated growth strategies in the parent business world — collaborations.

If you have been building your business alone, wondering why growth feels so slow, or struggling to get found by more of the right parents, this episode is going to shift your thinking completely.

Carla covers three powerful reasons why collaborating with other parent-focused businesses could be the missing piece in your strategy:

✨ How collaborations can boost your Google ranking and get your business found by more parents 24 hours a day, seven days a week

✨ How affiliate marketing works and why it is one of the most underused income streams in the parent business space

✨ How borrowing other people's audiences can grow your following faster than any amount of solo posting ever will

Plus, Carla introduces the brand new Business Circle — a dedicated space inside MyBump2Baby for parent-focused businesses to connect, collaborate, and refer clients to each other.

If you are ready to stop growing alone and start building something bigger together, this one is for you.

👉 Join The Digital Marketing Playground

👉 Complete the Business Circle survey

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Opt-in funnels masterclass (22nd April)

👉https://business.mybump2baby.com/widget/bookings/optinfunnels =

Digital Marketing Playground

👉 https://sites.mybump2baby.com/the-digital-marketing-playground

The Growth Nest

👉 https://www.thegrowthnest.co.uk/baby-family

If you’ve created a freebie but it’s not bringing in enquiries… this episode will help you.

In this episode, Carla Lett shares the 7 most common lead magnet mistakes she sees birth and baby business owners making every day — and how to fix them in a simple, realistic way.

From not building an email list, to giving your freebie away without collecting details, to creating something at the wrong stage of your client’s journey… these small mistakes can quietly hold your business back.

You’ll learn:

• What a lead magnet actually is (in plain English)
• Why social media alone isn’t enough to get consistent clients
• How to build an email list from day one (without it feeling complicated)
• The simple tweaks that can turn your freebie into real enquiries
• Why timing matters more than you think
• How to create lead magnets that get quick wins (not overwhelm)
• And how to nurture parents so they’re ready to work with you

This episode is perfect for:

• Doulas
• Sleep consultants
• Baby and toddler class providers
• Pregnancy and postnatal experts
• Any parent-focused business wanting more consistent enquiries

If you want a business that doesn’t rely on posting every day, this is where it starts.

Carla also shares how this fits into her Play to Profit framework, helping you capture and nurture leads so your diary feels fuller and more predictable.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Facebook Ad Masterclass

If you’ve spent money on Facebook ads and got… nothing back

this episode is for you.

I hear it all the time

“we’ve tried ads and they just don’t work”

But most of the time, it’s not the ads.

It’s a few simple mistakes that are easy to fix once you know what to look for.

In this episode, I’m sharing the 3 biggest Facebook ad mistakes I see baby businesses make, and what to do instead.

Because ads shouldn’t feel confusing or risky.

They should feel like a clear way to get more eyes on your business and more clients through the door.

If you want to stop guessing and actually understand how to make ads work for you, I’ve also linked my full Facebook ads masterclass below.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Struggling to stay consistent on social media when life is already busy enough? You’re not alone.

In this episode, Carla Lett shares simple ways to plan your content for April without feeling overwhelmed. As the founder of MyBump2Baby, The Growth Nest and the Digital Marketing Playground, Carla works with hundreds of parenting-focused businesses and knows that consistency is often the hardest part of showing up online.

If you’ve ever wondered whether your posts are even being seen or questioned if social media is worth the effort, this episode will help you rethink your approach and create a plan that works for your life.

Inside this episode Carla shares:

• Why consistency matters more than posting every day

• How to review your recent content to see what is actually working

• How to check if you’re on track with your business goals this year

• Simple ways to build know, like and trust with your audience

• Awareness days and seasonal ideas you can use for your April content

• Easy ways to batch and schedule posts so your content keeps working behind the scenes

You’ll also hear from members of Carla’s Digital Marketing Playground sharing how the community support, coaching and simple systems have helped them gain clarity and momentum in their businesses.

If you want fresh ideas for your April content and a simple plan that helps you stay visible without spending hours online, this episode will help you get started.

And remember, your content doesn’t have to be perfect. It just needs to be consistent.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.

Are you constantly busy in your business but not seeing the growth you expected? You might be stuck in what I call the accidental business trap.

In this episode, we explore why so many heart-led business owners end up overwhelmed, overworked, and without a clear direction — even when they’re passionate about what they do. If you feel like you’re saying yes to everything, struggling with boundaries, or “just figuring it out” day by day, this episode will help you understand why.

We’ll cover the key signs of an accidental business, the hidden cost of working without solid foundations, and why this often leads to burnout, inconsistent income, and lack of freedom.

You’ll also learn how to shift from reactive to intentional, get clear on your business goals, and start building a business that supports your life — not one that runs it.

This episode is perfect for coaches, birth and baby professionals, and service-based business owners who want more clarity, more control, and a more sustainable way of growing their business.

Ready to work with my on Strategy? Join the Playground

Want to use my systems designed for service based family focused businesses? Join The Growth Nest

Hosted on Acast. See acast.com/privacy for more information.