In this captivating episode of the Event Innovator Show, host Phil Mershon sits down with marketing guru Mark Schaefer to explore the art of creating memorable events and marketing strategies. Mark shares insights from his event, The Uprising, and discusses his upcoming book, "Audacious: The Rebel's Guide to Disruptive Marketing."

Listeners will discover the power of creating "awe" in events, the importance of humanizing marketing in an AI-driven world, and strategies for fostering meaningful connections among attendees. Mark reveals how intentional event design, from music to shared experiences, can create lasting impressions and drive business success.

This episode is a must-listen for event planners, marketers, and business leaders looking to break free from conventional approaches and create truly unforgettable experiences. Packed with practical tips and inspiring ideas, this conversation will challenge you to rethink your approach to events and marketing in the modern age.

In this episode of the Event Innovator Show, host Phil Mershon sits down with Dan Miller, founder of 48 Days and author of multiple bestselling books. Dan shares his journey of transforming his approach to event planning, inspired by Phil's book Unforgettable: The Art and Science of Creating Memorable Experiences.

Listeners will gain insights into how Dan and his team redesigned their "Will It Fly?" event, incorporating elements like personalized gifts, community singing, and strategic follow-ups. Dan discusses the challenges of moving from a unique rural property to a more traditional venue, and how they overcame these obstacles to create an equally impactful experience.

The conversation explores the importance of balancing content with experiential elements, the power of music in creating connections, and the value of trying new approaches in event design. Dan's candid reflections on his learning process and the outcomes of their experimental approach offer valuable lessons for event planners at all levels.

This episode is a must-listen for anyone looking to elevate their events from informative to truly unforgettable.

Discover the secrets to creating unforgettable events with The Event Innovator Show! Join host Phil Mershon, event strategist and author of "Unforgettable: The Art and Science of Creating Memorable Experiences," as he explores cutting-edge strategies and fresh ideas for event success. Whether you're planning your first event or looking to breathe new life into an established one, this podcast delivers actionable insights from leading event creators and innovators. From leveraging technology to designing immersive spaces, learn how to elevate your events and leave a lasting impression on your audience. Subscribe now and turn your next event from ordinary to extraordinary!