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Resumen del Editor
"Özden Aslan, yine kolay okunabilen ama önemli mesajlar içeren bir iş dünyası öyküsü ile karşımızda. Kitabın konusu, tüm dünyada organizasyonların daha mükemmel çalışmalarına engel olan bireysel önyargılar. Bir kuruluşun daha başarılı olabilmesi için farklılıkların farkında olunmasının ve duyarlılığın önemi vurgulanıyor. Bazen güldüren, bazen üzen, ama hep düşündüren bir yapıt. Uluslararası iş ilişkilerinin hızla önem kazandığı çağımızda, yapı itibarıyla çok kültürlü olan ve zaman zaman da hoşgörü eksikliği örneklerini gözlemlediğimiz ülkemiz için önemli bir kitap. Bütün bunların yanında içinde stratejik planlama hakkında da hatırı sayılır bilgiler var ki buna kitabın "bonus"u da diyebiliriz. Sadece yöneticilerin değil tüm çalışanların faydalanabileceği bir kitap."
Prof. Dr. Erhan Erkut
Bilkent Üniversitesi İşletme Fakültesi Dekanı.
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