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Это маркетинг. Вас не видно, пока вы не научились смотреть
- Сет Годин. Ключевые идеи книги
- Narrado por: Ольга Ганкова
- Duración: 40 m
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Resumen del Editor
Сет Годин - гуру маркетинга, бывший вице-президент Yahoo! по директ-маркетингу, автор 19 международных бестселлеров (в том числе "Фиолетовой коровы") и создатель самого популярного маркетингового блога в мире. Его новая книга "Это маркетинг. Вас не видно, пока вы не научились смотреть" - пособие по выживанию для маркетологов, чья работа сегодня превратилась в попытку продать песок в пустыне. Сет Годин предлагает не просто приемы, а совершенно иной взгляд на маркетинг - глубокий, нетривиальный, артистичный. Он учит не просто продавать, а формировать ценности, создавать связи и вызывать у аудитории глубокие психологические стимулы для приобретения товаров и сохранения лояльности. Послушайте аудиосаммари книги Сета Година - и вы научитесь продвигать товары, услуги и идеи в мире, в котором никому нет до вас никакого дела.
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