Jodi Sodini and Tyler Jorgenson delve into the vital role relationships play in marketing. Jodi shares a story about how a long-term client connection blossomed into a fantastic business opportunity. They highlight the importance of clearly communicating your work while also being genuinely kind when building relationships. Jodi reveals her top strategies for fostering strong connections, such as actively participating in masterminds and programs and seeking out ideal clients. They emphasize the need to know your audience, align with their values, and create authentic bonds. Jodi also reflects on a lesson learned from working with a mismatched client, underscoring the importance of staying true to oneself in relationship-building.

• Make sure people know what you do to open doors for potential business.
• Building relationships means being a genuinely good person and showing authentic care.
• Seek out your ideal clients and join relevant programs and masterminds.
• Know who you want to serve and align with their core values.
• Show up authentically to foster meaningful relationships.

00:00 - 02:40 Introduction: Relationships and Marketing

02:40 - 03:39 Strategies for Relationship Building

03:39 - 07:00 Defining Your Audience and Setting Boundaries

07:00 - 07:33 Fostering Good Relationships