As Andrew Winston emphasized, whether or not you love trees, we need them. So what do we do? What does it take to improve the planet’s conditions with sustainability and for businesses, profitability in mind?

We always hear about CEOs doing an amazingly in their industry. However, are we praising the right CEOs? Generally, everyone wants to do what it right. The problem is that the targets discussed in the boardroom are short-sighted.

At the end of the day, it’s all about purpose. For businesses, it possible to implement planet-healthy solutions in a cost-effective way - it does not have to be expensive. More than that, businesses alone cannot take on this mission. We need to preserve the democracy, promote the right policies, and vote for those passionate in preserving the climate.

In this episode, Troy and Heather along with our special guest, Andrew Winston discuss the roles businesses and the government play in sustainable environmental efforts.

We may have a long way to, but we can make this work!

In this episode we discuss

• The future of developing technologies to replace plastic
• Andrew Winston shares his story of ending up in the environmental path
• When science comes together quickly then knowledge is gained more quickly
• The advocacy of staying relevant through considering economics, markets, and technology, with problem-solving and profitability
• By large, people want to do the right thing - bringing more humanity to the business becomes essential
• What’s going on in the boardroom - the problem is the short-sightedness of targets
• Humanity’s biggest problems: the climate and democracy
• The challenges to implementing planet-healthy solutions - are we putting the right metrics?

Andrew Winston is a globally-recognized expert on megatrends and how to build companies that thrive by serving the world. Named to Thinkers50 Radar Class of 2020 as a “thinker to watch,” he is the author of the bestsellers Green to Gold, The Big Pivot, and most recently, Net Positive: How Courageous Companies Thrive by Giving More than They Take (co-authored with renowned CEO Paul Polman), which is a finalist for the Financial Times & McKinsey Business book of the Year Award. Andrew received degrees in economics, business, and environmental management from Princeton, Columbia, and Yale.

Connect with Andrew Winston on LinkedIn and Twitter @AndrewWinston 

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Senior Vice President of Sales Jeff Bassett leads global sales at Footprint focused on introducing global consumer brands to a sustainable alternative to plastic. Jeff joined the Footprint team at the company’s inception from Education Leadership Analytics (ELA), an organization focused on helping private and public school systems achieve scholastic excellence, where he served as the director of communications.

Prior to ELA, Jeff spent nearly 8 years combined in marketing and research roles at Unisource Global Solutions and Commercial Properties Inc. Jeff graduated from Arizona State University’s W. P. Carey School of Business where he earned his Bachelor of Science in Marketing.

Connect with Jeff Bassett on LinkedIn

This Podcast is brought to you by Footprint US 

Footprint is a materials science company founded to create a healthier planet. Today, we are inventing and manufacturing solutions that replace short-term use plastic.

Learn More: www.footprintus.com

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