“When one person makes the decision to be more mindful, more conscious, it starts to have a little bit more of a ripple effect.” —Jennifer Roman-Matito

Conscious drinking is gaining popularity as people recognize that alcohol consumption is a choice where informed decisions matter. Younger generations especially are looking for drinking experiences to satisfy their desire to socialize without sacrificing how they feel. This trend speaks much about the mainstreaming of preventative health habits and considering ingredients in all areas of life, including how we enjoy social beverages.

Jennifer Roman-Matito is the co-founder of Mother's Milk, a groundbreaking coconut water-based cocktail brand designed for health-conscious individuals who enjoy vibrant experiences. With a passion for creating unique products that reflect her island heritage, Jennifer utilizes her expertise in hospitality, marketing communications, and event management to distribute the brand, foster partnerships, and generate excitement within a diverse and adventurous audience.

The conversation explores the growing trend of conscious drinking. Tune in as Justine and Jennifer define conscious drinking and discuss how conscious drinking is impacting the food and beverage industry, social gatherings, and the overall health and wellness of consumers. They also talk about the rise of ready-to-drink cocktails and non-alcoholic options, as well as collaborating on future events and partnerships to further the conversation around mindful alcohol consumption.

Meet Jennifer:

Jennifer Roman-Matito is a dynamic entrepreneur and co-founder of Mother's Milk, a pioneering coconut water-based cocktail brand aimed at health-conscious individuals with a penchant for revelry. Armed with a degree in Communications and Media Studies from CUNY-Hunter College, Jennifer combines her passion for innovative products with her rich island heritage to craft beverages that resonate with a diverse and adventurous audience.

As a self-funded and female-founded initiative, Mother's Milk stands as a testament to Jennifer's entrepreneurial spirit and dedication to creating distinctive offerings in the beverage industry. Leveraging her expertise in hospitality, marketing communications, and event management, Jennifer spearheads the brand's distribution efforts, forges strategic partnerships, and orchestrates impactful marketing campaigns to propel Mother's Milk into the spotlight.

Through Mother's Milk, she not only offers refreshing libations but also cultivates a community of like-minded individuals who embrace wellness without compromising on enjoyment. With Jennifer at the helm, Mother's Milk continues to captivate taste buds, spark conversations, and carve its niche as a trailblazer in the beverage industry.

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Episode Highlights:

00:46 What is Conscious Drinking

04:28 Conscious Drinking and Its Growing Popularity

11:06 Conscious Drinking and Its Impact on Social Gathering

19:45 Conscious Drinking and Collaboration with Brands

24:15 Conscious Drinking and Mindfulness