“We want to get people to recognize that there are better-for-you options in the alcohol world.” —Jennifer Roman-Matito

While a night of fun and frivolity is part of the social experience, the unpleasant physical effects of a hangover can leave us longing for a better way— a way to continue the party without the painful playoff.

In this episode, Justine sits down with Jennifer Roman-Matito, the co-founder of Mother's Milk, a coconut water cocktail company that offers a healthier alternative to alcoholic drinks. She created Mother's Milk to provide hangover-free beverage options made with natural ingredients for conscious drinkers.

Jennifer shares how her interest in healthier alternatives was sparked by unwanted physical reactions to alcohol and how this led her to create a line of coconut water-based RTD cocktails designed for hydration without hangovers.

Tune in to hear the challenges of launching and growing a female-founded business from the ground up, what conscious drinking means, plus, advice on choosing the right ingredients, building strategic partnerships, and fundraising as a small business.

Meet Jennifer:

Jennifer Roman-Matito is a dynamic entrepreneur and co-founder of Mother's Milk, a pioneering coconut water-based cocktail brand aimed at health-conscious individuals with a penchant for revelry. Armed with a degree in Communications and Media Studies from CUNY-Hunter College, Jennifer combines her passion for innovative products with her rich island heritage to craft beverages that resonate with a diverse and adventurous audience.

As a self-funded and female-founded initiative, Mother's Milk stands as a testament to Jennifer's entrepreneurial spirit and dedication to creating distinctive offerings in the beverage industry. Leveraging her expertise in hospitality, marketing communications, and event management, Jennifer spearheads the brand's distribution efforts, forges strategic partnerships, and orchestrates impactful marketing campaigns to propel Mother's Milk into the spotlight.

Through Mother's Milk, she not only offers refreshing libations but also cultivates a community of like-minded individuals who embrace wellness without compromising on enjoyment. With Jennifer at the helm, Mother's Milk continues to captivate taste buds, spark conversations, and carve its niche as a trailblazer in the beverage industry.

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Episode Highlights:

00:29 Alt Drinks for Hangovers

05:05 Building a Lifestyle Brand

09:17 Challenges and Solutions for Female-FOunded

13:38 Finding Strategic Partners

18:09 Conscious Drinking