“I try to remove ego from as many of these decisions as I can as that's one of the greatest inhibitors to future success.” —Connor Godfrey

When external pressures or internal imbalances knock us from our center, discomfort and disease can take root. However, balance is not found by force but through nurturing what needs nurturing within. Therefore, by supporting our body's innate wisdom with natural remedies, mindfulness, and self-care, we allow its equilibrium to renew.

Founded by Connor Godfrey, Rasāsvāda is a spirit restorative company that creates herbal spirits using traditional Chinese medicinal plants and ingredients. Rasāsvāda aims to help consumers on their lifelong wellness journeys through plant-based remedies without preservatives that promote healing and restore balance.

Listen in as Justine and Connor dive deep into nature-inspired wellness solutions, including traditional Chinese medicine and adaptogenic ingredients. They also share the importance of treating business obstacles as a game, balancing ego and growth, regularly assessing and pivoting the business strategy, including education in crafting marketing strategy, and more.

Meet Connor:

Connor Godfrey is the founder and CEO of Rasāsvāda, a spirit restorative company based in New York City. Rasāsvāda creates spirits made from 100% plants and traditional Chinese medicinal herbs. Connor was inspired to start the company after turning to Eastern medicine to help heal from personal struggles.

Connor has a background in private equity and comes from a family with experience in herbalism and tea. As the sixth generation entrepreneur in his family, he leverages his knowledge of Eastern wellness practices to formulate Rasāsvāda’s adaptogenic products. Under Connor's leadership, Rasāsvāda focuses on education and innovation, with a mission to help customers on their wellness journeys through plant-based remedies and restorative rituals.

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Episode Highlights:

01:06 Eastern Medicine and Spirit Restoration

04:50 Business Partnerships and Navigating Challenges

11:47 A Focus on Adaptogenic Ingredients

17:47 Wellness, Education, and Education