“I traded my life in WallStreet for the world of WellStreet, and I became an entrepreneur.” —Shizu Okusa

The wellness industry has experienced a remarkable transformation in recent years, as consumers increasingly seek natural, holistic solutions to address their health and well-being. This shift reflects a broader societal trend towards a more integrative understanding of health, one that recognizes the interconnectedness of the mind, body, and environment. As this intersection continues to evolve, innovative companies are poised to capitalize on this growing market, offering consumers a new generation of wellness products and services that prioritize prevention, personalization, and overall well-being.

Founded by serial entrepreneur Shizu Okusa, Apothekary offers a range of herbal remedies, functional foods, and educational resources to empower people to take a more proactive approach to their health. As a respected voice in the wellness industry, Shizu continues to develop innovative products and experiences that help people live healthier, more balanced lives.

Listen in as Shizu shares her inspiring entrepreneurial journey, from her time on Wall Street to her passion for herbal medicine and holistic healing. Justine and Shizu also discuss the growing intersection of wellness, healthcare, and food as medicine, the importance of using your gifts to create solutions that benefit others, their personal morning routines for better skin and mental health, and the importance of knowing your numbers, having a clear business plan, and being strategic about fundraising.

Meet Shizu:

Shizu Okusa, is a Wall Street alum-turned-wellness entrepreneur. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way. Now, she proudly leads Apothékary in our mission to deliver natural herbal remedies that get to the root cause of health issues rather than masking the symptoms.

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Episode Highlights:

01:10 From WallStreet to WellStreet

08:27 Empowering Consumers with Natural Healing Solutions

12:42 Morning Routine for Skin and Mental Health

16:55 Managing Workload

21:28 Fundraising Challenges and Tips

26:42 The Founder’s Role