“The flavor and the taste of our regions, as soon as you start industrializing it… it strips the flavor of the grain. It might be good as a crop that will bring in money, but it's not going to have that same soulful value that the type of flour that is stone-milled.” —Jennifer Lapidus

From the farmers who nurture the grains, to the millers who coax out their complex flavors, to the bakers who transform these flours into loaves that nourish the soul, these artisans play a crucial role in preserving the unique tastes of their regions.

Jennifer Lapidus founded Carolina Ground, a small flour mill that aims to revive traditional milling practices and strengthen the connection between farmers, millers, and bakers. With a passion for history and a deep appreciation for the art of sourdough bread-making, Jennifer has spent over 30 years championing the use of locally sourced, stone-milled flour to create exceptional baked goods that nourish both body and soul.

Join the conversation as Justine and Jennifer talk about the importance of following your passions even if the path is not straightforward, how collaboration and support help the baking community thrive, the power of preserving tradition in the age of rapid industrialization, the benefits of focusing on the quality over quantity, and the value of finding the right balance for a mission-driven business.

Meet Jennifer:

Jennifer (she/her) is a baker, a miller, an author, a wife, a mother and stepmom, a sister, a fan of beagle mutts, bitter foods, long walks, and Belgian road bikes. She’s forklift certified and her favorite musical is A Chorus Line (though Hamilton is a close second).

Website

Facebook

Instagram

Connect with NextGen Purpose:

Website

Facebook

Instagram

LinkedIn

YouTube

Episode Highlights:

00:40 Baking as a Mark in History

05:21 Making Sourdough More Nutritious and Flavorful

09:16 The Farmers-Millers-Bakers Community

13:16 The Benefits of Growing Laterally

16:39 More than Just Sugar and Egg