• 05 What does digital content marketing success look like?

  • Nov 4 2021
  • Duración: 44 m
  • Podcast

05 What does digital content marketing success look like? Por arte de portada

05 What does digital content marketing success look like?

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Demonstrating and proving impact of content marketing down the funnel.

    Host:
    Clare Trafankowska (MD/iProspect)

    Guests:
    Megan Singh (Business Intelligence/New Media)
    Marnus Nieuwoudt (Content/Machine)

    In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska, Managing Director of iProspect and Vizeum, discusses key content marketing measuring points with New Media Business Intelligence Head, Megan Singh, and Machine Content Officer, Marnus Nieuwoudt.

    For those who are just starting out in content marketing, this podcast episode provides an excellent discussion case about what sort of measurement tools are available for each of the key content marketing performance areas, like search engine optimisation, brand awareness, lead generation and conversion. For those who are experts in the field, you can also gain valuable insight as our expert panel critically explores the best-suited attribution models for accurate analysis and relevant channel attribution, as well as content marketing's role in the gathering and use of first-party data IAB SA DIGITAL CONTENT MARKETING DEFINITIONS JULY 2021 · IAB SA · Connect with Clare · Connect with Megan · Connect with Marnus · The framework of content marketing within a digital marketing landscape. · How purpose can supercharge a brand's content marketing strategy. · Identify your target audience. Create a winning content marketing strategy. · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
    Más Menos
activate_primeday_promo_in_buybox_DT
Más Menos

Lo que los oyentes dicen sobre 05 What does digital content marketing success look like?

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles