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'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true.

That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you.

In this solo episode, I share how content creation and marketing are essential to building the know, like, and trust factor with prospective clients. Including:

🔹How sharing content can develop the know, like, and trust factor

🔹How content marketing can move prospective clients through the sales cycle

🔹Why advertising alone isn't an effective sales strategy

And more

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.

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🔹20 Ways to Improve Your AI Written Content

Click here to DOWNLOAD one or all of them today!!!

➡️ Need more? Check out the 200+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

LinkedIn: https://www.linkedin.com/in/annetterichmond/
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