• 091 Lori Sussle Bonanni is a non-traditional publicist

  • Jan 23 2024
  • Duración: 53 m
  • Podcast

091 Lori Sussle Bonanni is a non-traditional publicist

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  • Rebel Intrapreneurs use the Strategyzer Business Model Canvas FigJam template to turn possibilities into plans. Learn about the business model canvas FigJam template here and Try FigJam for free: https://psxid.figma.com/d8auy7Anytime someone comes to us at the Rebel Intrapreneur podcast using the term non-traditional, our ears stand up. Our guest today is no different.Lori Sussle Bonanni is the founder of elssus, a multi-disciplinary communications consultancy. She is also a self-described non-traditional publicist. She helps her clients go beyond press releases about announcements and launches and helps them communicate with their ideal customers in a more sustainable way. In this episode we talked about: * Lori’s rebel intrapreneur career journey in communications * The career transitions she made across multiple disciplines and how she did it* Starting her own company* Lesson about sustaining communications to our markets and ideal customers beyond our launches and announcementsAnd no…it is not OK to find a press release template from a Google search, alter the company name and middle paragraph, and then send it out. That’s not gonna work. More about Lori Sussle Bonanni: Her company, elssusLori on LinkedinLori’s Ask Me Anything sessionsNeed a plan but can execute on your own? Lori has you coveredLori speaking engagementsLori’s Funding Announcement servicesLori can ghostwrite for youAll of elssus servicesToday’s episode is brought to you by Figma. Two important tools of the Rebel Intrapreneur are the business model canvas and the value proposition canvas. Figma has templates for both, so you can design your innovation projects fast. I used the value proposition canvas template to design the listener profile and value map for this show. Try Figma for free. More about Bill:Bill Cushard on LinkedinBill Cushard on TwitterRebel Intrapreneur podcast websiteBill’s book: The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence Get the show on:Apple Podcasts SpotifyAudible Get full access to Rebel Intrapreneur at www.rebelintrapreneur.com/subscribe
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