In this week's discussion, Emily chats with Katie Kardell, Marketing and Sales Director at Century Farms Distillery. Katie pivoted after twenty years in the classroom to help Century Farms Distillery become one of the fastest growing native Iowa distilleries on their way to a national presence. Katie joins Emily to discuss the distillery's approach to promoting their bourbon, including their corn-to-whiskey program, trade shows, dabbling in digital marketing, and unique influencer marketing tactics.

TUNE IN FOR TOPICS LIKE:

00:33 Katie’s background and her journey to Century Farms Distillery

4:12 Expanding bottle sales across Iowa

7:34 Creating a mission that resonates with your customers

8:42 Century Farms Distillery’s three main areas of focus

10:39 Marketing to where your customer is

17:39 Social media tactics to increase your brand awareness

22:39 Growing a new SKU from scratch

25:37 What’s up next for Century Farms Distillery

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Katie’s episode:

#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

#8: Sourcing, Supply Chains, and Scaling from Scratch | Lucy Dana, One Trick Pony

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.