In this week's discussion, Emily chats with Katie Olthoff, co-founder at ChopLocal, an online meat marketplace connecting customers with independent farmers and butcher shops all over the country! ChopLocal provides a platform for small-scale farmers to sell their products while also offering marketing support to help them reach a wider audience. Katie joins Emily to discuss topics like search engine optimization, social proof, email marketing and more!

TUNE IN FOR TOPICS LIKE:

1:23 Katie’s career journey and ChopLocal’s origin story

4:48 Evolving from marketer to co-founder

6:18 Getting farmers & butchers to join the platform

9:39 Types of consumers visiting ChopLocal to shop

14:35 Building demand and attracting new consumers & farmers to ChopLocal

16:58 Tweaking SEO to bring in the right buyers

18:37 Creating social proof through local creators

20:27 Intentional purchasing and the consumer buying habit shifts post-pandemic

22:45 Why you have to have an email marketing strategy

27:37 How to plug in and get connected with ChopLocal

29:15 The beauty of a non-linear career journey

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Katie's episode:

#9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway

#10: Engaging Customers with a Purpose-Driven Mission | Katie Kardell, Century Farms Distillery

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Connect with Katie: LinkedIn

Follow ChopLocal: Website | Instagram

Visit ChopLocal University

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.