• 12: How to get your products listed in supermarkets with Gracie Tyrrell, Squirrel Sisters (no added sugar, vegan snacks in 3k shops)

  • Jul 13 2022
  • Duración: 53 m
  • Podcast

12: How to get your products listed in supermarkets with Gracie Tyrrell, Squirrel Sisters (no added sugar, vegan snacks in 3k shops)

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  • Resumen

  • Welcome to another episode of the Moxie Sessions!

    The Moxie Sessions podcast is all about sharing the inspirational and brutally honest behind the scenes of what it takes to start and grow a successful business.

    I'm Jess Salamanca, the host of this episode and the founder of Moxie Club where we help female founders make waves through 1:1 coaching, events, and community. 

    Today's guest is the amazing Gracie Tyrrel, the founder of Squirrel Sisters. They make healthy, no-added-sugar, and natural snacks including raw brownie buts, bars, and nuts now sold in over 2000 retailers.

    Some of the amazing learnings from this episode include:

    • The process of going from co-founder to solo director 
    • How to manage the day-to-day finances of your business
    • Getting into 2k retail shops with no external investment
    • Facing sexism when trying to raise funds
    • Overcoming a 50% sales drop during covid due to changes in the category and consumer demand
    • Emotionally dealing with a de-list -  a business nightmare
    • What to do when your motivation waves and you feel a bit low

    LET'S CONNECT!
    Jess Salamanca, Moxie Club: Instagram  & Website
    Gracie Tyrrell, Squirrel Sisters: Instagram & Website
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