In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising.

They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to evolving trends.

Welcome to the Fearless Sellers: The Women of Amazon Podcast (00:00:04)

Challenges of Amazon PPC (00:01:27)

Impact of Inflation on Amazon PPC (00:02:39)

Bidding and Conversion Rates Strategies (00:05:33)

Understanding Conversion Rates (00:14:12)

Noemi's Journey and Insights (00:17:03)

The journey to Amazon (00:17:22)

Discovering Amazon and launching a product (00:18:05)

Learning Amazon advertising (00:18:58)

Lessons from scaling a brand (00:20:14)

Strategies for Prime Day (00:24:23)

Post-Prime Day assessment (00:26:09)

Scale Wave and AI integration (00:28:21)

Simplifying problem-solving and goal setting (00:29:14)

Using AI as a tool (00:31:01)

Closing remarks and future outlook (00:32:04)

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