Remember last week when I highlighted the brand "Shaz & Kiks" for AAPI appreciation month? Well, surprise! Today I'm joined by one of the co-founders - Kiku Chaudhuri to chat all things haircare and Ayurveda.

Kiku and Shaz teamed up to create Shaz & Kiks as a way to honor their roots and work closely as sisters. They're bringing Ayurveda, the world's oldest healing system, straight to stores like Sephora. I love the way Kiku emphasizes to importance of a holistic approach. At the end of the day, no topical product will have a magic ingredient that balances your body and mind.

I really enjoyed hearing more about Kiku's upbringing with a grandmother who would hand make beauty formulas for them. But when they got older and didn't have access to the rich ingredients on that property anymore, they started to consider how they could make these formulas more accessible.

In this episode, we're chatting about:

• What is Ayurveda?
• How Kiku and her sister started working together
• The formulation process that involves extensive customer feedback
• Ingredients highlighted in the brand
• Kiku's favorite Shaz & Kiks products

What's in my bag?:

• essential step 1 pre-wash
• Balancing Clay Hair Cleanser
• Briogeo Curl Charisma

Connect with Kiku:
- Shaz and Kiks Instagram
- Linkedin

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