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Brendan Schmidt is the founder of Masculine Revival, a business that started as an Instagram page and quickly grew into a full-time income helping men through coaching and men’s group programs.

Brendan and Curt talk about the logistical, business side of things, including how Brendan makes $150K/year, but then spend a lot of time talking about the “dark side” of being an influencer.

This is a conversation that is happening behind closed doors between people who are feeling the weight of being in such an unnatural position, but this is maybe the first time a conversation like this has been shared publicly.

There’s a larger conversation around social media, coaching as a profession (especially when you’re helping Christians), and how to balance being an influencer and staying humble and focused on what’s most important, so consider this the introduction to an important topic.

We talk about:

1:29 The story of Masculine Revival

4:42 One platform focus and messaging on IG

8:41 The energy-driven business structure

14:16 Can you just be a mission-driven “purist” as an entrepreneur?

21:34 The faith to walk away from business?

22:40 Becoming a Christian, pivoting business, questioning everything

27:18 The bizarre weight and conflict of being a Christian influencer

36:20 Don’t make the business the be all, end all

45:48 More time for local community?

52:11 Subscription boxes

Brendan’s Links:

Masculine Revival on Instagram

Masculine Revival Podcast (Find on Apple, Spotify, YouTube)

Resources Mentioned In This Episode

CTB Episode 2 with Scott Rammage (Find on Apple, Spotify, YouTube)

Family Teams

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