• #157: Pictionary – Followed a Path To Success

  • Jun 12 2024
  • Duración: 17 m
  • Podcast

#157: Pictionary – Followed a Path To Success

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  • Recognizing problems growing a new game and then looking for solutions that have worked in the past. WTG, Robert Angel. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Tappers Jewelry Ad] Dave Young: Welcome back to the Empire Builders podcast. I'm Dave Young, and Stephen Semple is sitting right here with me. Well, we're recording. We're virtually sitting directly next to each other. I'm in Austin. He's in Canada. He's right there, and he just whispered the name of today's topic into my ear, and it's Pictionary. And man, it's been a long time since I've played it, but I have played it. I don't know the whole story about it, so I'm all ears and I've always sucked at it because I couldn't draw a paper bag to save my life. Stephen Semple: I'm with you there. Dave Young: And convince you that it was a paper bag. Stephen Semple: My challenge is drawing even a straight line. Dave Young: Yeah, exactly. Stephen Semple: Pictionary is a pretty big deal. In 2001, it was sold to Mattel. At that time, they're in 60 countries, 45 languages, and just in the United States, 11 versions of the game. And I haven't looked into what the different versions are, but they have sold a total of 32 million games worldwide. Dave Young: Oh, that's amazing. Stephen Semple: That's a big deal. Dave Young: It's almost like Charades, but you're drawing. Help me remember, literally, it's been a long time since I've played this. Stephen Semple: It is very much Charades on paper, and that was the inspiration to the game. So it started in 1982 in Spokane, Washington. Robbie Angel has a degree in business and he's working as a waiter and a bunch of his friends would stay in to play games, right? Because they don't want to go out to spend money. They want to hang out together. And so what would happen is they would start drawing something and people would guess what it was. And again, it was like this whole idea of Charades on paper. But the problem was what made it slow was they would struggle with a word to come up with. That would be the slowest part of the game. So it'd be like your turn to draw something and it would take you forever to even think about what it is you wanted to draw. So they would start opening the dictionary to look for words randomly to come up with the idea to draw. And they realized this would make a great game. And it led to the name Picture plus Dictionary, Pictionary. Dave Young: All right. Stephen Semple: And so they started thinking about doing this as a game. And Robbie's Mom sent him Trivial Pursuit to make him understand how to package a game, because remember how innovative that game was at the time in terms of the packaging. In looking at Trivial Pursuit, he realized the words would become the challenge. And he also looked at Trivial Pursuit and he saw Trivial Pursuit has 6,000 questions, so he probably needs 6,000 words, but he looked at it and said, they've made it work with that. So that's probably the goal. And them, he created four categories. So the whole idea categories and the number of words came from looking at Trivial Pursuit, and you need to make it fun. So how do you make it fun? It was by creating a time limit. The other problem that he noticed was one team versus the other. Dave Young: You already draw poorly. Now do it fast. Stephen Semple: I'll do it fast, but at least we only have to watch you for a short period of time. The other problem that he noticed was when it's one team...
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