• #159: Calendly – Made It Simple

  • Jun 26 2024
  • Duración: 19 m
  • Podcast

#159: Calendly – Made It Simple

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  • The secret to creating something viable is you better be highly engaged in it. Tope Awatona learned this lesson the hard way. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [No Bull RV Ad] Dave Young: Welcome back to the Empire Builders podcast. Dave Young here with Stephen Semple. Today, Stephen mentioned, it's the app, Calendly, C-A-L-E-N-D-L-Y, Calendly. I've used it. We still use it for a couple of things. It's a way that you can give people a link to sign up for a time on your calendar to talk to you or make an appointment with you or make an appointment to get their haircut, or I think all kinds of things now. Stephen Semple: The first time I was exposed to it was through you- Dave Young: Oh, all right. Stephen Semple: ... where you had sent me this link, and I was like, "What the heck? What the heck is this?" which then caused me, after experiencing it as a customer, because the cool thing as a customer, it's just a link you click on, there's no software or anything, and then it sends you something that immediately populate your Google or iCal or whatever, that I ended up exploring it. Now I use it for absolutely everything because it even has automated follow-ups and all this other stuff I'll do. I found, especially if you're trying to get a group of people together, it's a complete game-changer because you can also put all your calendars on it. It'll look at everybody's calendar and find the free spot. This experience I've just talked about, hold that in your head because it becomes important to the story. Calendly was founded by Awotona, I'm sure I'm pronouncing it wrong, in Atlanta in 2013. Today, it has over 400 employees and is valued at $3 billion. Dave Young: A real unicorn of a startup. Stephen Semple: Really, really is. Interestingly, in 2021, Calendly moved to a completely remote workforce. They have no office space anywhere any longer. Tope was born in Nigeria and immigrated to the United States when he was 15. He went to the University of Georgia where he did computer science, and he graduated with business. During school, he was working for a while at CVS as a cashier. Then he got a job doing door-to-door selling alarm systems in Athens, Georgia, on full commission. One of the things he learned was the best time to knock on doors is right before dinner. He's one of those guys, right before dinner. Dave Young: Yeah, right before dinner because everybody's home. Stephen Semple: Yeah. Now, he made good money, way more than CVS. On the first day, he made like 500 bucks because he sold two units. But the rest of the week there were no sales. But he still liked doing it because he understood there was a hit rate. He also liked that he could influence how much he could make, become better, work harder, make more. And it was a different outlet for him than coding. He graduates from university. He had a few offers. He landed a sales job at a luxury travel company and then IBM. But he started looking for a small, fast-growing company to work for because there'd be more advancement opportunities than a big company like IBM. So gets a job where he moves to Kansas City, and he's working for a company that digitized files and managed content. Now, this was an interesting experience for him. Because while there, one of the onboarding things that they did for all the new employees was they would meet the founders of this company where the founders shared their story of starting this company and growing this company. For him,
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