Your host, Jeff Arnold, talks with the Business Development Manager of Top Talent Agency, Dr. Richard Kaye. Richard underscores that publicity is often misunderstood and mistakenly equated with social media. While social media is a part of it, publicity encompasses a wider range of activities designed to attract public attention and build a positive image. Publicity involves media outreach, such as making phone calls, sending emails, and pitching stories to journalists and media outlets. It also includes event participation, like speaking at conferences, participating in panels, and attending industry events. Additionally, content creation plays a role, involving writing articles, blog posts, and press releases that highlight your expertise and achievements.

Richard distinguishes between customers and clients, stressing the importance of building long-term relationships. Customers are individuals from whom you do not expect future business, whereas clients are those with whom you want to have an ongoing relationship. To turn customers into clients, focus on providing exceptional service by going above and beyond to meet and exceed customer expectations. Consistent communication is also vital, staying in touch with clients through regular updates, newsletters, and personalized messages. Loyalty programs can further enhance relationships by offering incentives and rewards for repeat business and referrals.

Want to learn more about Richard's work? Check out their website HERE.

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