• 19: Is thought leadership just an empty buzzword?

  • Apr 4 2021
  • Duración: 5 m
  • Podcast

19: Is thought leadership just an empty buzzword?

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  • Resumen

  • When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing. 
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