• 19. The future of Martech and data insights for retailers with Rajan Kumar

  • Feb 23 2021
  • Duración: 30 m
  • Podcast

19. The future of Martech and data insights for retailers with Rajan Kumar

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  • Resumen

  • Rajan Kumar is the Co-Founder and Managing Director of The Lumery, a Martech consultancy who work with some of Australia's largest retailers.

    In the latest installment of The Interviews for SHOPOLOGY, Dr Jason Pallant interviewed Rajan about the role of data, insights, and Martech in retail. They cover:

    • The rise of Martech and the six new functions of marketers
    • The importance of data and insights to understand customers
    • Overcoming challenges retailers face in connecting data sources
    • Having a plan for how data will be used, not just collected
    • The future of Martech and data insights for retailers

    Listen in for great insights, and subscribe for future episodes!

    Support the Show.

    Thanks for tuning in. Please subscribe, rate and review the show - this really helps other people find us.

    Visit our website for more information about Louise Grimmer and the retail consultancy Shopology - www.shopology.com.au

    You can support the show with a small monthly donation and help us keep making great retail content for our listeners: https://www.buzzsprout.com/1141493/supporters/new

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