Send us a Text Message.

In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.

Topics Discussed:

1. AI's impact on B2B content strategy
2. Google's content quality update and SGE
3. The importance of creating valuable content
4. Changes in paid media targeting
5. First-party data collection strategies

Episode Resources:

• Webmechanix
• ChatGPT
• Google's SGE

Guest Information:

• Josh Muskin: VP of Sales and Marketing at Web Mechanics
• LinkedIn: Josh Muskin
• Webmechanix: website

Thank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time!

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin