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Episode Title: 🇬🇧Fiscal Fitness: CFO Insights on Team GB’s Paris 2024 Prep🇬🇧

As we prepare for the Olympics to commence at the end of the week, we speak with a member of the Executive Management of Team GB about the preparations, the new sustainability initiatives, and the acquisition of partners and sponsors. The Team GB brand ranks second only to the NHS in the UK.

This is another episode in this fascinating #HTSportsSeries on Heads Talk - The Power of Sports Chapter.

Sarah Wallace is the Chief Financial Officer at the British Olympic Association (BOA), the National Olympic Committee supporting Team GB.

Early in her career, Sarah trained and qualified as a Chartered Accountant at PwC, working in the Audit practice in London. She then gained industry experience at UBM, focusing on Merger and Acquisition in emerging markets across Europe, Middle East and Africa in the B2B Events Sector.

Topics Covered:
◽️Role of the British Olympic Association
◽️Sponsorship Process, Benefits and Gains
◽️The Power of the Brand
◽️Paris 2024 Olympics Preparations
◽️Los Angeles 2028 Olympic Preparations
◽️Shift in the Olympic Model - Introduction of Payment to Athletes
◽️Sustainable Processes, Solutions and Actions within Team GB
◽️Sustainable Kit, Products and recyclable Options
◽️Technology Investment
◽️Athletes' Protection (Cyber, Physical, Emotional)

So download⏳grab a cup of Bird & Blend Tea Co. - Cherry Coconut Bliss Tea ☕️& have a listen🛋

Sponsor
◽️Eurostar - Official Travel Partner Tickets for Team GB House

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