What do you do when you can’t find your dream job anywhere? The answer is: you make it. Our guest this week accomplished exactly that, and it’s why she refers to herself as an accidental founder. Creating success on her own terms, Rachael De Foe isn’t afraid to write her own story — and says you shouldn’t be either.

In this episode of PEERS, we’re joined by Rachael De Foe, Founder and Managing Director of Redefy to talk about the first steps for getting your business off the ground, why building the right circle of people around you is crucial, and how to carve your own path when all else fails.

About Rachael:

Rachael De Foe is the Founder of Redefy, a strategic communications consultancy in Singapore that helps visionary founders, startups and venture firms amplify their stories. Rachael also co-founded Fintech Angel Operators, a network that connects fintech executives with founders, and co-launched SEAcosystem, a community-led job database to help tech talent impacted by COVID-19.

In 2023, Rachael was featured on the Forbes Asia 30 Under 30 Media, Marketing & Advertising list.

Discover More:

• Check out Redefy: https://www.rdfy.co/
• Connect with Rachael on LinkedIn: https://www.linkedin.com/in/rachaeldefoe/
• Follow The Peers Project on Instagram: http://bit.ly/3adVmYG
• Connect with your Host, Michelle on LinkedIn: https://www.linkedin.com/in/michelleakhidenor/
• Follow Michelle on Instagram: https://www.instagram.com/michakhidenor/

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