28. Pricing in an evolving marketplace and what can you do?

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In this episode, the hosts discuss their recent activities and experiences in the real estate industry. They discuss the importance of following data and using it to inform pricing decisions. They emphasise the need for agents to be honest with clients about the actual value of their properties and the potential challenges they may face in selling them. The hosts also highlight the significance of effective communication and marketing in sales. The conversation focuses on strategies for pricing properties correctly and effectively communicating with clients about price adjustments.

The hosts discuss the importance of testing the price before putting a property on the market and educating clients about the reasons for off-market testing. They also provide tips for handling price adjustments, including having early conversations about the three P's (price, promotion, presentation), using the correct language (price realignment instead of reduction), and understanding the client's motivations and priorities. The hosts emphasise the importance of trust, communication, and delivering data and facts to help clients make informed decisions.