Episode #29 Summary: The Guide to LIVE Podcast

In this episode, hosts Tara and Ben dive deep into the importance of gaining followers on TikTok LIVE and the strategies to maintain and increase your follower count. They emphasize that while many metrics on TikTok can be attributed to algorithm changes, follows are one thing that streamers have significant control over. Key points discussed include:

1. Importance of Follows:

   • Follows are crucial as they signal the algorithm to push your content to a wider audience.
   • Streamers should constantly remind viewers to follow through simple calls to action, such as using a "Follow Me" sticker during live streams.

2. Content Refreshment:

   • If follower growth slows down, it might indicate that content needs refreshing rather than being inherently flawed.
   • Consistently engaging and updating content can help maintain viewer interest and attract new followers.

3. Energy and Consistency:

   • Streamers should keep their energy levels up and consistently ask for follows to avoid subtle drops in their engagement metrics.
   • Writing down reminders for actions like asking for follows and engaging with viewers can help maintain these practices.

4. Promoting Live Streams:

   • Paid promotions can boost impressions but converting these impressions into views depends on the streamer's ability to engage viewers.
   • Organic engagement is essential for long-term growth and should be the primary focus before considering paid promotions.

5. Feature or Fake Game:

   • The episode includes a fun segment where Finn challenges Tara and the audience to identify the fake TikTok feature among real ones.
   • This interactive segment helps listeners stay updated with platform features and adds an entertaining twist to the podcast.

Listeners are encouraged to stay proactive in their engagement strategies, refresh their content periodically, and understand the value of both organic and promoted reach. The episode concludes with a reminder that building a strong community requires continuous effort and adaptation to the changing dynamics of the platform.