Welcome to this episode, where we discuss both the green and red flags to look for when hiring and working with influencers. Influencer marketing has become an important part of digital marketing for many businesses. It provides an effective way to reach target audiences through the voice of trusted influencers. However, it can be challenging to identify the right influencers for your brand, and there are many potential green and red flags to know when working on a marketing campaign.

Today's guest Kaya Marriott, also known as ComfyGirlCurls/CreatingwithKaya, is a Vancouver-based content creator who has partnered with Google, Pinterest Canada, and more. We're sitting down to chat about the green and red flags to look for when hiring and working with influencers in 2023.

After this episode, you'll leave with a better understanding of the 'unspoken rules' brands practice when hiring influencers, green flags and red flags to look for when looking for influencers for your next campaign, and easy ways to get started. Whether you're new to influencer marketing or a seasoned pro, this episode will provide you with valuable insights and actionable tips that can help you navigate the influencer landscape with confidence.


What You'll Hear:

1:30 Get to know what type of content Kaya creates

2:30 What's the best way for brands to find and reach out to influencers?

5:10 Green flags to look for when hiring influencers

9:20 Important traits for influencers to have during a marketing campaign

12:30 Red flags to look out for as a brand reaching out to influencers  

14:20 How to create a mutually beneficial and fun partnership between influencers and brands

19:10 The importance of hiring influencers with a spread-out online presence

23:30 The one action step you can take after this episode


How to Find Kaya Marriott:

WEBSITE 

INSTAGRAM 

Connect with Zi (me!): 

INSTAGRAM 

LINKEDIN